Business of Marketing and Branding

Marketing definitions #2: Seth Godin

Seth Godin’s marketing definition from his recent post :marketing morality.

  • “Marketing (the use of time and money to create a story and spread it)

If I get you right here Seth, “the story” is everything you do to be remarkable, from your product/service to the customer experience, the price; everything.


“Spreading it”
however is what many people see as marketing. I like this one, as long as you know the thinking behind it or it could be mis-interpreted as advertising and promotion.

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