Comments for Business of Marketing and Branding http://www.mokummarketing.com/blog Marketing and branding ideas for business marketing Mon, 28 Nov 2011 02:20:46 +1100 hourly 1 http://wordpress.org/?v=3.0.2 Comment on What has changed in the past 4 years in B2B marketing? by scot paddingville http://www.mokummarketing.com/blog/2011/07/31/what-has-changed-in-the-past-4-years-in-b2b-marketing/#comment-114145 scot paddingville Mon, 28 Nov 2011 02:20:46 +0000 http://www.mokummarketing.com/blog/?p=316#comment-114145 yeah it's all about getting as personal as you can right now.. yeah it’s all about getting as personal as you can right now..

]]> Comment on What has changed in the past 4 years in B2B marketing? by Jenna http://www.mokummarketing.com/blog/2011/07/31/what-has-changed-in-the-past-4-years-in-b2b-marketing/#comment-114110 Jenna Tue, 22 Nov 2011 23:07:35 +0000 http://www.mokummarketing.com/blog/?p=316#comment-114110 The term <a href="http://dpm.net.au/about/branding" rel="nofollow">branding</a> has become replaced with relationship - the focus is now on two way communication rather than assymetric, one direction communication! The term branding has become replaced with relationship – the focus is now on two way communication rather than assymetric, one direction communication!

]]> Comment on What has changed in the past 4 years in B2B marketing? by agri http://www.mokummarketing.com/blog/2011/07/31/what-has-changed-in-the-past-4-years-in-b2b-marketing/#comment-113956 agri Sun, 23 Oct 2011 15:50:04 +0000 http://www.mokummarketing.com/blog/?p=316#comment-113956 social networks have changed social networks have changed

]]> Comment on What has changed in the past 4 years in B2B marketing? by Tom Leung http://www.mokummarketing.com/blog/2011/07/31/what-has-changed-in-the-past-4-years-in-b2b-marketing/#comment-113700 Tom Leung Fri, 09 Sep 2011 03:33:40 +0000 http://www.mokummarketing.com/blog/?p=316#comment-113700 Great summary. I'd add mobile (beyond mobile ads) as a key trend to figure out. It's probably like social last year: something everyone should be thinking hard about and many people are doing but something everyone will be doing by next year. Great summary. I’d add mobile (beyond mobile ads) as a key trend to figure out. It’s probably like social last year: something everyone should be thinking hard about and many people are doing but something everyone will be doing by next year.

]]> Comment on “Do Not Call” register in Australia – another nail in the coffin for interruption marketing by Carl Lewis http://www.mokummarketing.com/blog/2007/05/08/do-not-call/#comment-113333 Carl Lewis Tue, 21 Jun 2011 02:49:32 +0000 http://www.mokummarketing.com/blog/2007/05/08/do-not-call/#comment-113333 Telemarketing in Australia can still be done but it should be done more carefully now. Businesses need to check the registry for matches within the DNC so that they won't make a fatal mistake. Telemarketing in Australia can still be done but it should be done more carefully now. Businesses need to check the registry for matches within the DNC so that they won’t make a fatal mistake.

]]> Comment on “My 6 year old son could have done that” by David Koopmans http://www.mokummarketing.com/blog/2009/10/05/my-6-year-old-son-could-have-done-that/#comment-112690 David Koopmans Tue, 28 Dec 2010 04:38:31 +0000 http://www.mokummarketing.com/blog/2009/10/05/my-6-year-old-son-could-have-done-that/#comment-112690 Well, you're right that they got people talking about their products, but we've always talked about their products. Almost always in a positive way, because we love our Vegemite and peanut butter. It's something we've loved from when we were little people. (Well, at least if you grew up in Australia). I don't really buy the all publicity is good publicity and it if WAS a ploy (which I doubt) I don't think that spike in attention would have helped them either sell one more jar of product, or have a longterm positive impact on their brand perception. Pretty sure most people think a little less of them after that debacle. Well, you’re right that they got people talking about their products, but we’ve always talked about their products. Almost always in a positive way, because we love our Vegemite and peanut butter. It’s something we’ve loved from when we were little people. (Well, at least if you grew up in Australia). I don’t really buy the all publicity is good publicity and it if WAS a ploy (which I doubt) I don’t think that spike in attention would have helped them either sell one more jar of product, or have a longterm positive impact on their brand perception. Pretty sure most people think a little less of them after that debacle.

]]> Comment on “My 6 year old son could have done that” by Trevor http://www.mokummarketing.com/blog/2009/10/05/my-6-year-old-son-could-have-done-that/#comment-112685 Trevor Sun, 26 Dec 2010 22:34:59 +0000 http://www.mokummarketing.com/blog/2009/10/05/my-6-year-old-son-could-have-done-that/#comment-112685 Hi David, This is an old topic, but do you think from a strategic point of view that the publicity Kraft recieved was all negative from the i-snack 'debacle'.It almost seems like clever marketing, getting an entire nation talking about their products again. Hi David,
This is an old topic, but do you think from a strategic point of view that the publicity Kraft recieved was all negative from the i-snack ‘debacle’.It almost seems like clever marketing, getting an entire nation talking about their products again.

]]> Comment on We’re all drowning, and all you do is raise the water level… by Kyle Smith- Boost Promotional Products http://www.mokummarketing.com/blog/2010/04/18/were-all-drowning-and-all-you-do-is-raise-the-water-level/#comment-103274 Kyle Smith- Boost Promotional Products Wed, 19 May 2010 01:47:13 +0000 http://www.mokummarketing.com/blog/2010/04/18/were-all-drowning-and-all-you-do-is-raise-the-water-level/#comment-103274 I agree David, some of the social media application have almost taken over a lot of blogging areas, however, we believe a good quality blog just like your will always have its place in whatever business that you do. Food for thought... I agree David, some of the social media application have almost taken over a lot of blogging areas, however, we believe a good quality blog just like your will always have its place in whatever business that you do. Food for thought…

]]> Comment on The Age of Conversation – 103 collaborators write one book by age of conversation 3 http://www.mokummarketing.com/blog/2007/07/16/the-age-of-conversation-103-collaborators-write-one-book/#comment-103209 age of conversation 3 Mon, 17 May 2010 22:52:43 +0000 http://www.mokummarketing.com/blog/2007/07/16/the-age-of-conversation-103-collaborators-write-one-book/#comment-103209 [...] In 2007, Gavin Heaton and Drew Mclellan kicked off the idea to tap their network of fellow marketers around the world and write a collaborative book on the challenges and opportunities of marketing in a highly connected world. I contributed a chapter to the first two books, and now we’re proud to launch “Age of Conversation 3 - It’s time to get busy!” [...] [...] In 2007, Gavin Heaton and Drew Mclellan kicked off the idea to tap their network of fellow marketers around the world and write a collaborative book on the challenges and opportunities of marketing in a highly connected world. I contributed a chapter to the first two books, and now we’re proud to launch “Age of Conversation 3 – It’s time to get busy!” [...]

]]> Comment on Bing vs Google – side by side by Website Factory http://www.mokummarketing.com/blog/2010/02/19/bing-vs-google/#comment-102246 Website Factory Wed, 28 Apr 2010 11:56:26 +0000 http://www.mokummarketing.com/blog/2010/02/19/bing-vs-google/#comment-102246 That's really interesting, I've never noticed that before because i don't use Bing very often. It shows that Google displays the meta description much more accurately than Bing. Joel Walters. That’s really interesting, I’ve never noticed that before because i don’t use Bing very often. It shows that Google displays the meta description much more accurately than Bing.

Joel Walters.

]]> Comment on Friends? Don’t expect them online by Lincoln Chukri http://www.mokummarketing.com/blog/2007/09/25/friends-dont-expect-them-online/#comment-101881 Lincoln Chukri Fri, 23 Apr 2010 09:39:36 +0000 http://www.mokummarketing.com/blog/2007/09/25/friends-dont-expect-them-online/#comment-101881 Guess what I've just posted anything comparable relevant to Friends? Don't expect them online. on my journal yesterday morning. How little is the internet :) Guess what I’ve just posted anything comparable relevant to Friends? Don’t expect them online. on my journal yesterday morning. How little is the internet :)

]]> Comment on How web 2.0/social media is offering opportunities to B2B marketers by Soleman http://www.mokummarketing.com/blog/2008/05/19/b2b-marketing-web-20/#comment-98454 Soleman Sun, 14 Mar 2010 11:41:27 +0000 http://www.mokummarketing.com/blog/2008/05/19/b2b-marketing-web-20/#comment-98454 I have studied business but what tactics i got from your blog really was a gr8 help. Its really sad that you have closed your website but don't forget to update your blog with recent ideas specially business to business strategies. I have studied business but what tactics i got from your blog really was a gr8 help. Its really sad that you have closed your website but don’t forget to update your blog with recent ideas specially business to business strategies.

]]> Comment on Bing vs Google – side by side by Andy Morgan http://www.mokummarketing.com/blog/2010/02/19/bing-vs-google/#comment-97150 Andy Morgan Sat, 27 Feb 2010 19:15:35 +0000 http://www.mokummarketing.com/blog/2010/02/19/bing-vs-google/#comment-97150 Interesting comparison. The way you have presented is an very good approach. I always prefer Google search. Interesting comparison. The way you have presented is an very good approach. I always prefer Google search.

]]> Comment on Can you control the message in social media? by David http://www.mokummarketing.com/blog/2009/11/06/can-you-control-the-message-in-social-media/#comment-93752 David Tue, 26 Jan 2010 14:22:41 +0000 http://www.mokummarketing.com/blog/2009/11/06/can-you-control-the-message-in-social-media/#comment-93752 It is something that we are discussing with some new clients, but the best social media campaigns don't appear to try and control the message. Sure there is moderators who try and direct or guide the conversations/threads but controlling social media is going to take more resources that running the campaign. It is something that we are discussing with some new clients, but the best social media campaigns don’t appear to try and control the message.

Sure there is moderators who try and direct or guide the conversations/threads but controlling social media is going to take more resources that running the campaign.

]]> Comment on Short and sweet by Ashley Wirthlin http://www.mokummarketing.com/blog/2009/11/19/short-and-sweet/#comment-93135 Ashley Wirthlin Tue, 19 Jan 2010 02:53:48 +0000 http://www.mokummarketing.com/blog/2009/11/19/short-and-sweet/#comment-93135 Hi David! I just recently stumbled across your blog, but have enjoyed reading it! This is a great, succinct, and to-the-point post. I've written a few posts on this topic, and think this is a great way to sum it up. As David Meerman Scott says, "Say 'No' to Gobbledegook!" Thanks for the posts! Take care, Ashley Hi David! I just recently stumbled across your blog, but have enjoyed reading it! This is a great, succinct, and to-the-point post.

I’ve written a few posts on this topic, and think this is a great way to sum it up.

As David Meerman Scott says, “Say ‘No’ to Gobbledegook!”

Thanks for the posts!

Take care,
Ashley

]]> Comment on Jack Trout never wrote “Positioning: The Battle for Your Mind”. by Becoming #1 http://www.mokummarketing.com/blog/2007/04/01/jack-trout-never-wrote-positioning-the-battle-for-your-mind/#comment-91528 Becoming #1 Tue, 05 Jan 2010 04:38:26 +0000 http://www.mokummarketing.com/blog/2007/04/01/jack-trout-never-wrote-positioning-the-battle-for-your-mind/#comment-91528 Hey very nice blog!! This was what I needed to know. Keep it coming. Hey very nice blog!! This was what I needed to know. Keep it coming.

]]> Comment on Short and sweet by chris brown http://www.mokummarketing.com/blog/2009/11/19/short-and-sweet/#comment-90661 chris brown Mon, 28 Dec 2009 15:30:17 +0000 http://www.mokummarketing.com/blog/2009/11/19/short-and-sweet/#comment-90661 TCO = Time Cooking Outside TCO = Timid Counting Onset Not sure what TCO means.... Thanks! TCO = Time Cooking Outside
TCO = Timid Counting Onset

Not sure what TCO means….
Thanks!

]]> Comment on For all you micro/small business owners, here is something for you (Australia only) by henrylow http://www.mokummarketing.com/blog/2009/07/04/competition/#comment-89609 henrylow Thu, 17 Dec 2009 04:49:53 +0000 http://www.mokummarketing.com/blog/2009/07/04/competition/#comment-89609 . Small Business owners are largely forgotten. Thats why I only focus on them. I have experience several members of my family file bankruptcy due to small business failures. I also I suffered through 2 destroyed businesses due to failure however, in my failings I have learned some of the secrets to success. (Who can say they know it all?) What I like about small business owners is that they are not afraid to take huge risks and lay it all on the line. But, I agree they do need a lot of help with their marketing. I think having them go the social media and email route is not only the least expensive but its also the most effective. Thanks for the stats! onlineuniversalwork . Small Business owners are largely forgotten. Thats why I only focus on them. I have experience several members of my family file bankruptcy due to small business failures. I also I suffered through 2 destroyed businesses due to failure however, in my failings I have learned some of the secrets to success. (Who can say they know it all?)
What I like about small business owners is that they are not afraid to take huge risks and lay it all on the line. But, I agree they do need a lot of help with their marketing. I think having them go the social media and email route is not only the least expensive but its also the most effective. Thanks for the stats!

onlineuniversalwork

]]> Comment on “Marketing” has a brand problem by Promotional Products Blog http://www.mokummarketing.com/blog/2006/09/27/marketing-has-a-brand-problem/#comment-85116 Promotional Products Blog Sat, 07 Nov 2009 22:56:58 +0000 http://www.mokummarketing.com/blog/?p=76#comment-85116 “Marketing” and “Branding” with items such Promotional Products is a great way of increasing your overall sales. These types of items are used throughout Australia by some this country’s leading companies and businesses. It’s all about return on your investment. For ideas please visit http://www.promotionalblog.com.au/ today. Thank you David for the well written blog…

]]> Comment on “My 6 year old son could have done that” by Lachlan Hibbert-Wells http://www.mokummarketing.com/blog/2009/10/05/my-6-year-old-son-could-have-done-that/#comment-83422 Lachlan Hibbert-Wells Thu, 08 Oct 2009 23:24:22 +0000 http://www.mokummarketing.com/blog/2009/10/05/my-6-year-old-son-could-have-done-that/#comment-83422 Hi David, Just been reading your blog and was hoping to get in contact with you about something - what's the best email to get you at? Mines attached to this post. Hi David,

Just been reading your blog and was hoping to get in contact with you about something – what’s the best email to get you at? Mines attached to this post.

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