Archive for the 'Uncategorized' Category

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Dialogue, back and forth…let me hear your voice

April 2nd, 2006

All the technology is telling me that a fair few people do read this blog. That’s encouraging, and I will keep this up, improve on it while I’m at it… But I would very much appreciate a bit of feedback, so why don’t you drop in a comment, voice your opinion, let me know what […]

Great idea, poor execution

November 26th, 2005

There is something really frustrating about seeing great ideas go pear shaped. Trial and error is part and parcel of marketing, so it is really no wonder it happens fairly often. On the other hand, I see some clients consistently be more effective than others.
The interesting thing was that those who were successful didn’t […]

The business case for RSS marketing

October 18th, 2005

If you are interested in Internet and email marketing, have a read. - A concise summing up of the challenges in email marketing, as well as a really useful explanation of where things are going. Even if you are not a tech person, you’ll find this whitepaper a really clear outline of the problems internet […]

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