Archive for the 'Uncategorized' Category
Does blogging help your search results? You bet.
September 17th, 2007In case you wondered how effective blogging is for search results, it is very effective.
B2B marketing and branding (or business marketing and branding) is our key area of specialisation. Below you see where my blog ranked for some key search terms relating to my business:
Business branding - 3rd out of 55,300,000
B2B marketing - 5th out […]
The Meme of 8 - eight things you didn’t know about me
July 24th, 2007Like many, I feel a bit self conscious about this slightly daggy game of “8 things about yourself”, however, I enjoy reading others, so after Nick Rice tagged me, I thought I’d play anyway.
I am 6′7″ or 201 centimeters, which makes international flight only bearable in a bulkhead seat.
I left Holland age 22, lived in […]
The Age of Conversation - 103 collaborators write one book
July 16th, 2007Today is the big day; the launch of “The Age of Conversation”, tonight at 9pm.
It’s a book I have contributed to as one of 103 marketers around the world, with an article named “The Voice of the CEO”, focusing on the CEO blog, the opportunities and the challenges.
I’m curious to see where it […]
Jack Trout never wrote “Positioning: The Battle for Your Mind”.
April 1st, 2007Well, not according to Wikipedia anyway. This is the entry:
A product’s position is how potential buyers see the product. Positioning is expressed relative to the position of competitors. The term was coined in 1969 by Gary Sinclair and Marty Reilly in the paper “Positioning” is a game people play in today’s me-too market place” in […]
Apologies…technical problems
February 1st, 2007I won’t bore you with the detail, but trying to edit the post “turning people into brands” completely stuffed up my blog design..I need a blog doctor, quick so I can post it after all. I will do my best to re-post it without the screwed up design.
addthis_url = ‘http%3A%2F%2Fwww.mokummarketing.com%2Fblog%2F2007%2F02%2F01%2Fapologiestechnical-problems%2F’;
[…]
Moved to Wordpress
August 19th, 2006I’ve moved my blog to wordpress to get the benefit of the additional functionality etc. What I don’t know if all the people who have subscribed to my feed have now suddenly lost me…this was probably a little risky. Please let me know if you have lost my feed and had to come back and […]
The power of change
April 22nd, 2006I’ve been trying to think about what all of the work I do with customers has in common. Because marketing covers so many different aspects, we get involved in everything from identifying new market opportunities to branding, direct marketing, internet marketing, call centres, you name it.
I just read an interview with Seth Godin (whom some […]
Dialogue, back and forth…let me hear your voice
April 2nd, 2006All the technology is telling me that a fair few people do read this blog. That’s encouraging, and I will keep this up, improve on it while I’m at it… But I would very much appreciate a bit of feedback, so why don’t you drop in a comment, voice your opinion, let me know what […]
Great idea, poor execution
November 26th, 2005There is something really frustrating about seeing great ideas go pear shaped. Trial and error is part and parcel of marketing, so it is really no wonder it happens fairly often. On the other hand, I see some clients consistently be more effective than others.
The interesting thing was that those who were successful didn’t […]
The business case for RSS marketing
October 18th, 2005If you are interested in Internet and email marketing, have a read. - A concise summing up of the challenges in email marketing, as well as a really useful explanation of where things are going. Even if you are not a tech person, you’ll find this whitepaper a really clear outline of the problems internet […]
