Archive for the 'Uncategorized' Category
The winners are…..(Australia only)
July 15th, 2009Ok, this was hard.Before I announce the winners, I’d like to acknowledge the contribution of all participants in helping me focus this blog. Thank you very much and I’m sorry there could only be three winners.
The winners are:
Jen Clark
Scott Middleton
Mandy
Congratulations, thanks HP for donating your wireless HP officejet pro 8500 a909.
I’ll contact you via email […]
Merry Christmas everyone, and a peaceful and safe 2009
December 24th, 2008There are always plenty of things to worry about, but for the next few days I hope you enjoy the simple pleasure of spending time with friends and/or family.
Let’s make it a cracking 2009. Merry Christmas.
Marketing peril - drawing conclusions based on your own bias
August 1st, 2008We’re all prone to it.
I give you an example; there is clear evidence that people are moving from watching television to spending more time online. No argument there. But then I read a post by Seth Godin yesterday, in which he drew a really tricky conclusion from this fact. His post essentially suggests that the […]
Does blogging help your search results? You bet.
September 17th, 2007In case you wondered how effective blogging is for search results, it is very effective.
B2B marketing and branding (or business marketing and branding) is our key area of specialisation. Below you see where my blog ranked for some key search terms relating to my business:
Business branding - 3rd out of 55,300,000
B2B marketing - 5th out […]
The Meme of 8 - eight things you didn’t know about me
July 24th, 2007Like many, I feel a bit self conscious about this slightly daggy game of “8 things about yourself”, however, I enjoy reading others, so after Nick Rice tagged me, I thought I’d play anyway.
I am 6′7″ or 201 centimeters, which makes international flight only bearable in a bulkhead seat.
I left Holland age 22, lived in […]
The Age of Conversation - 103 collaborators write one book
July 16th, 2007Today is the big day; the launch of “The Age of Conversation”, tonight at 9pm.
It’s a book I have contributed to as one of 103 marketers around the world, with an article named “The Voice of the CEO”, focusing on the CEO blog, the opportunities and the challenges.
I’m curious to see where it […]
Jack Trout never wrote “Positioning: The Battle for Your Mind”.
April 1st, 2007Well, not according to Wikipedia anyway. This is the entry:
A product’s position is how potential buyers see the product. Positioning is expressed relative to the position of competitors. The term was coined in 1969 by Gary Sinclair and Marty Reilly in the paper “Positioning” is a game people play in today’s me-too market place” in […]
Apologies…technical problems
February 1st, 2007I won’t bore you with the detail, but trying to edit the post “turning people into brands” completely stuffed up my blog design..I need a blog doctor, quick so I can post it after all. I will do my best to re-post it without the screwed up design.
Moved to Wordpress
August 19th, 2006I’ve moved my blog to wordpress to get the benefit of the additional functionality etc. What I don’t know if all the people who have subscribed to my feed have now suddenly lost me…this was probably a little risky. Please let me know if you have lost my feed and had to come back and […]
The power of change
April 22nd, 2006I’ve been trying to think about what all of the work I do with customers has in common. Because marketing covers so many different aspects, we get involved in everything from identifying new market opportunities to branding, direct marketing, internet marketing, call centres, you name it.
I just read an interview with Seth Godin (whom some […]
