Archive for the 'Uncategorized' Category
So we thought we’d try SCRUM in marketing. The goal was to have a team that collaborated from the planning through to execution, deliverÂ more valueÂ more rapidlyÂ and to beÂ more responsiveÂ to a our changing environment. We still set our overall goals and broad strategies for 6-12 months, and a list of what we want to deliver. We [...]
Ok, this was hard.Before I announce the winners, I’d like to acknowledge the contribution of all participants in helping me focus this blog. Thank you very much and I’m sorry there could only be three winners. The winners are: Jen Clark Scott Middleton Mandy Congratulations, thanks HP for donating your wireless HP officejet pro 8500 [...]
There are always plenty of things to worry about, but for the next few days I hope you enjoy the simple pleasure of spending time with friends and/or family. Let’s make it a cracking 2009. Merry Christmas.
We’re all prone to it. I give you an example; there is clear evidence that people are moving from watching television to spending more time online. No argument there. But then I read a post by Seth Godin yesterday, in which he drew a really tricky conclusion from this fact. His post essentially suggests that [...]
In case you wondered how effective blogging is for search results, it is very effective. B2B marketing and branding (or business marketing and branding) is our key area of specialisation. Below you see where my blog ranked for some key search terms relating to my business: Business branding – 3rd out of 55,300,000 B2B marketing [...]
Like many, I feel a bit self conscious about this slightly daggy game of “8 things about yourself”, however, I enjoy reading others, so after Nick Rice tagged me, I thought I’d play anyway. I am 6’7″ or 201 centimeters, which makes international flight only bearable in a bulkhead seat. I left Holland age 22, [...]
Today is the big day; the launch of “The Age of Conversation”, tonight at 9pm. It’s a book I have contributed to as one of 103 marketers around the world, with an article named “The Voice of the CEO”, focusing on the CEO blog, the opportunities and the challenges. I’m curious to see where it [...]
Well, not according to Wikipedia anyway. This is the entry: A product’s position is how potential buyers see the product. Positioning is expressed relative to the position of competitors. The term was coined in 1969 by Gary Sinclair and Marty Reilly in the paper “Positioning” is a game people play in today’s me-too market place” [...]
I won’t bore you with the detail, but trying to edit the post “turning people into brands” completely stuffed up my blog design..I need a blog doctor, quick so I can post it after all. I will do my best to re-post it without the screwed up design.
I’ve moved my blog to wordpress to get the benefit of the additional functionality etc. What I don’t know if all the people who have subscribed to my feed have now suddenly lost me…this was probably a little risky. Please let me know if you have lost my feed and had to come back and [...]