Archive for the 'Strategy' Category
Yes, but how do you prove it works?
November 2nd, 2007Mark Earls believes that marketing “communications” is the wrong focus for marketers and that instead, we should be making sure our client/company does things that are worth writing about. He writes:
“Too often communications seek to simulate and fake the interest that companies, products and services are missing. Or distract from the very obvious lack of […]
The biggest hole in paid search marketing strategies?
October 1st, 2007The amount of money being spent on Google adwords and other paid search marketing today is significant, including a lot of small businesses. One of the key success factors is that it’s relatively simple to execute. Maybe simple to execute, but not necessarily simple to get results, especially in B2B marketing.
Getting a click through to […]
Does blogging help your search results? You bet.
September 17th, 2007In case you wondered how effective blogging is for search results, it is very effective.
B2B marketing and branding (or business marketing and branding) is our key area of specialisation. Below you see where my blog ranked for some key search terms relating to my business:
Business branding - 3rd out of 55,300,000
B2B marketing - 5th out […]
In case you forgot what marketing is all about
September 13th, 2007David Armano from Logic+Emotion gives us something to chew on. I love that man’s thinking.
The problem with the latest
September 12th, 2007Most marketers love the latest idea, strategy or tool. Yes, you too I suspect. There is a good reason for it, we are constantly looking for a competitive edge, either for our company or for our clients. Agencies and consultants are hired for their expertise, their ideas and their ability to execute after all.
The problem […]
If “the customer experience” is so important, what’s the plan?
August 8th, 2007Peter Kim from Forrester’s talks about “Turning Customer Experience Into A Competitive Weapon”.
New Forrester research with American Banker indicates that 97% of banking executives indicate that focusing on customer experience is important to competitiveness over the next three years.
So they all agreed that it is important to focus on, 97% of them. Here is what […]
Jack Trout on CEO’s - via Branding Strategy Insider
May 29th, 2007Derrick Daye from Branding Strategy Insider met with Jack Trout, the marketer who developed the classic “Positioning” concept with his co-author Al Ries. It’s an interesting read, and this is one of the thoughts Jack shared with Derrick:
Not enough CEO’s are intimately involved in the marketing process. They are the ones usually failing.
He has […]
Market Focus and Position - Accenture report
April 18th, 2007High Performance Business High-level Overview
Accenture, positioning itself as the experts on “High Performance”, have some interesting findings in their research into this subject that every marketer should read. This bit from their exec summary:
And how do high performers achieve these feats? Our research has identified the “how” as the building blocks of high performance:
Market Focus […]
Jack Trout never wrote “Positioning: The Battle for Your Mind”.
April 1st, 2007Well, not according to Wikipedia anyway. This is the entry:
A product’s position is how potential buyers see the product. Positioning is expressed relative to the position of competitors. The term was coined in 1969 by Gary Sinclair and Marty Reilly in the paper “Positioning” is a game people play in today’s me-too market place” in […]
Advertising agencies are not the real problem
March 27th, 2007I like High Mcleod’s thoughts on marketing. He’s insightful and by all accounts walks the walk as well as talking the talk with regard to leading edge marketing. In his post “advertising 2.0 doesn’t exist” he has (among other things) a good crack at ad agencies, their relevancy and their role.
But is the problem really […]
