Archive for the 'Strategy' Category
B2B + social media = natural fit
February 20th, 2008For business, words like “social media”, blogging, or Youtube don’t often inspire a great deal of confidence. Really, they are mostly associated with staff wasting time on “socialising”.
At best, social media is seen as an interesting experiment for consumer brands, but hardly a useful strategy for business to business marketing. But if you have a […]
Does digital marketing work for professional services firms?
December 21st, 2007Professional services firms should in theory be one of the most prolific users of the internet and digital media. Their business is about knowledge, ideas and relationships; perfect.
From my observations, they lag behind as an industry online, instead of leading the pack. I asked David Maister, one of the leading international business strategist focused on […]
The Brand Gap - must see slideshow
December 17th, 2007Sometimes other people tell the story so well, you just get out of the way.
Click through to this simple, powerful presentation.
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“Director, Differentiation Strategy” is a title at Boeing
November 19th, 2007Boeing Blog: Randy’s Journal: Dashing -8
Randy Baseler, CEO of Boeing and noted CEO blogger writes: “My colleague Blake Emery, who has the unique title of Director, Differentiation Strategy…”
What a great idea. A person whose sole focus is to differentiate the brand, the products and the services from competitors. It’s explicit, it’s on the agenda. I […]
Yes, but how do you prove it works?
November 2nd, 2007Mark Earls believes that marketing “communications” is the wrong focus for marketers and that instead, we should be making sure our client/company does things that are worth writing about. He writes:
“Too often communications seek to simulate and fake the interest that companies, products and services are missing. Or distract from the very obvious lack of […]
The biggest hole in paid search marketing strategies?
October 1st, 2007The amount of money being spent on Google adwords and other paid search marketing today is significant, including a lot of small businesses. One of the key success factors is that it’s relatively simple to execute. Maybe simple to execute, but not necessarily simple to get results, especially in B2B marketing.
Getting a click through to […]
Does blogging help your search results? You bet.
September 17th, 2007In case you wondered how effective blogging is for search results, it is very effective.
B2B marketing and branding (or business marketing and branding) is our key area of specialisation. Below you see where my blog ranked for some key search terms relating to my business:
Business branding - 3rd out of 55,300,000
B2B marketing - 5th out […]
In case you forgot what marketing is all about
September 13th, 2007David Armano from Logic+Emotion gives us something to chew on. I love that man’s thinking.
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The problem with the latest
September 12th, 2007Most marketers love the latest idea, strategy or tool. Yes, you too I suspect. There is a good reason for it, we are constantly looking for a competitive edge, either for our company or for our clients. Agencies and consultants are hired for their expertise, their ideas and their ability to execute after all.
The problem […]
If “the customer experience” is so important, what’s the plan?
August 8th, 2007Peter Kim from Forrester’s talks about “Turning Customer Experience Into A Competitive Weapon”.
New Forrester research with American Banker indicates that 97% of banking executives indicate that focusing on customer experience is important to competitiveness over the next three years.
So they all agreed that it is important to focus on, 97% of them. Here is what […]
