Archive for the 'RSS' Category
Read this blog on your mobile
August 18th, 2008Ok, following closely in the footsteps of fellow Australian blogger Stan Lee from BrandDNA, you can now read this blog a little easier on your mobile: http://marketingandbranding.mofuse.mobi
Browse there from your mobile and save it as a favourite. Tell me if it is working for you!
Now you can search your Google Reader
September 7th, 2007I use Google Reader as my RSS reader. Up to now, Google didn’t have a search function in Google Reader. Bizarre, really, but suddenly overnight, one has appeared.
Like many of you, I have lots of RSS feeds, feeding me hundreds of posts a day.
Some I read religiously, some I skim past. Apart from keeping me […]
How Microsoft will drive another major marketing change
October 11th, 2006With the vast majority of people using Microsoft Internet Explorer as their browser, any new communications features they introduce should get a marketers attention. The next version of IE, IE7 will have a signficant communications tool built in; RSS.
I’ve just read on Steve Rubel’s blog that Microsoft intend to automatically upgrade Internet Explorer 6 to […]
Great ideas in using RSS
August 16th, 2006(source: “The Business Case for RSS”, R Hrastnik)
If you are reading this, it is probably safe to assume that you have a basic understanding of RSS, or at least know what it is.
Since discovering Newsgator and the use of RSS I have been fascinated with the potential applications of RSS for marketing.
One of the things […]
What podcasting means to marketers
August 1st, 2006Steve Rubel posted a link to this fantastic online presentation on what podcasting is all about. It seems a bit lazy for me to refer to other blogs like this for my content, but it happens to be something that covers a couple of really current subjects:
How is the interaction between marketers and their markets […]
It may not be a great business tool yet, but…
April 6th, 2006When you see stats like this every marketer should pay attention:
These figures show the growth of blogging sites, and it’s phenomenal. I am interested to see how the local aspect of blogging will take shape, especially from a business perspective. Because let’s face it, for a business in Melbourne Australia there is not a lot […]
One picture telling a thousand words
March 14th, 2006Understanding how you can use new technologies in your marketing efforts is really hard, especially if marketing is just one of many responsibilities.
From my experience, most SME’s are still miles away from even using web technology that has been around for years to its potential. (Even better than that, there are still a whole lot […]
Where you spend your time and money
March 4th, 2006It always happens. You get excited about new stuff in marketing and you want to get right into it. Over the past few months I have been completely absorbed in the brave new world of blogging, RSS, “tagging”, “Word of Mouth”, search engine marketing and anything else that is online and vaguely marketing related.
I love […]
RSS - Yahoo statistics say it is taking off. Really.
November 8th, 2005RSS is looking like it is developing in a major new channel. Here are some statistics from the Yahoo, posted on an interesting blog called “Pheedo”.
50% are 18-34 (36% non-user)
36% college graduate (27% non-user)
31% have some post-graduate degree (22% non-user)
$74,116 average household income ($63,095 average user) “
Some more benefits RSS can offer:
Clean, crystal […]
The business case for RSS marketing
October 18th, 2005If you are interested in Internet and email marketing, have a read. - A concise summing up of the challenges in email marketing, as well as a really useful explanation of where things are going. Even if you are not a tech person, you’ll find this whitepaper a really clear outline of the problems internet […]
