Archive for the 'Professional Services' Category

Does digital marketing work for professional services firms?

December 21st, 2007

Professional services firms should in theory be one of the most prolific users of the internet and digital media. Their business is about knowledge, ideas and relationships; perfect.
From my observations, they lag behind as an industry online, instead of leading the pack. I asked David Maister, one of the leading international business strategist focused on […]