Archive for the 'Presentations' Category

Have you killed anyone lately?

September 25th, 2007

If you ever have to create presentations, you need to see this.
If you ever wondered how to fuel word of mouth, take a leaf out of Alexei Kapterev’s book

Help to find free images for your communications

March 5th, 2007

Yotophoto | Find free photos… fast
Photo’s are such a fantastic tool in communications if you can get your hands on the right ones. These days it is a lot easier to get access to great images to enhance your website, brochure or presentation, but for the average PowerPoint presentation or blog it’s just not feasible […]

30 seconds between success and failure

March 2nd, 2007

Rands In Repose: A Glimpse and a Hook
On the surface, this post about writing good resumes has little to do with marketing or branding. But it does. A seasoned hiring manager gives us a crisp overview of how he forms his opinion of an applicant in “the first 30 seconds”.
That’s not a lot different […]

Nice case study on b2b marketing - audio presentations

September 19th, 2006

MarketingSherpa posted a good little case study on the use of powerpoint style presentations with audio which caught my attention. A bit low-tech, was my first reaction. What about webinars? Isn’t this a bit old fashioned? Really doesn’t matter of course. The only thing that matters is whether it works.
In this case study the audience […]

Presentation tips from McKinsey’s Gene Zelazny

September 11th, 2006

Presenting in person is an activity that is probably not getting the airplay it deserves in today’s sales and marketing environment. The focus is squarly on what the internet and technology is doing/can do for us, which is logical considering the impact it is having, the exciting new ideas around and the need to navigate […]

“All Marketers are Liars” - Seth Godin speaks at Google

July 12th, 2006

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently […]

Taking the sleeping pill out of powerpoint presentations

June 29th, 2006

In business marketing, or b2b marketing the board room/sales presentation is probably one of the most common sales activities.
Some people are good at it, naturally. Some people struggle. But most people have never learnt how to put a good powerpoint presentation together. I came across this site by Cliff Atkinson recently and watched the recording […]

More on elevator pitches

June 7th, 2006

Will Swayne has a good question/comment regarding my earlier post (April 21) on elevator pitches:
“Hi David - A lot of people I talk to are keen to come up with a great “elevator speech”. I like the idea too but it’s very hard to come up with one that works without sounding too […]

Making an “elevator speech” work

May 21st, 2006

Elevator pitches are a key part of most b2b sales and I read a good article by on this topic by Mike McLaughlin a site called “Guerrilla Consulting”
Although this particular article is focused on consultants, the essence of what is an effective answer to the question “so, what does your business do?” is no different.
The […]

Powerpoint - “Ducking Presentations That Bore”

October 26th, 2005

Ah, the PowerPoint presentation…mostly dead boring, mostly too many words, mostly too many slides, mainly not presented very well…Some interesting ideas from marketers around the world on how to keep your audience engaged.Marketing Challenge: Ducking Presentations That Bore