Archive for the 'PR' Category
The winners are…..(Australia only)
July 15th, 2009Ok, this was hard.Before I announce the winners, I’d like to acknowledge the contribution of all participants in helping me focus this blog. Thank you very much and I’m sorry there could only be three winners. The winners are: Jen Clark Scott Middleton Mandy Congratulations, thanks HP for donating your wireless HP officejet pro 8500 [...]
Accident or marketing strategy?
September 6th, 2008Google’s Chrome browser needs more polish – BizTech – Technology – theage.com.au “The browser was released this week after Google accidentally sent a comic book explaining Chrome’s features to a blogger a day early.” Really? accidentally? Some online marketing strategist would see “leaking” a release to a blogger as the most effective way to ensure [...]
Time to sound out your advisors – online or on leave?
March 2nd, 2008Overall, marketing and PR agencies and professionals haven’t come to grips with the online world. Media and communications people believe that “online” and “digital” is about technology rather than media and simply haven’t got their nut around it. Why is this important? Because it takes time to learn. Marketing professionals who wait until their clients [...]
B2B + social media = natural fit
February 20th, 2008For business, words like “social media”, blogging, or Youtube don’t often inspire a great deal of confidence. Really, they are mostly associated with staff wasting time on “socialising”. At best, social media is seen as an interesting experiment for consumer brands, but hardly a useful strategy for business to business marketing. But if you have [...]
Does digital marketing work for professional services firms?
December 21st, 2007Professional services firms should in theory be one of the most prolific users of the internet and digital media. Their business is about knowledge, ideas and relationships; perfect. From my observations, they lag behind as an industry online, instead of leading the pack. I asked David Maister, one of the leading international business strategist focused [...]
“Director, Differentiation Strategy” is a title at Boeing
November 19th, 2007Boeing Blog: Randy’s Journal: Dashing -8 Randy Baseler, CEO of Boeing and noted CEO blogger writes: “My colleague Blake Emery, who has the unique title of Director, Differentiation Strategy…” What a great idea. A person whose sole focus is to differentiate the brand, the products and the services from competitors. It’s explicit, it’s on the [...]
Guest post by David Meerman Scott – The New Rules of B2B Marketing
September 16th, 2007This is a guest post from David Meerman Scott, thought leadership and viral marketing strategist and the author of “The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly”. For decades, B2B marketing and PR has focused on only two ways [...]
The problem with the latest
September 12th, 2007Most marketers love the latest idea, strategy or tool. Yes, you too I suspect. There is a good reason for it, we are constantly looking for a competitive edge, either for our company or for our clients. Agencies and consultants are hired for their expertise, their ideas and their ability to execute after all. The [...]
The problem with Australian media
July 27th, 2007Thanks to Gavin Heaton of ServantofChaos (a top 25 global marketing blog) for the inspiration to this post. We’re a small country when it comes to media; traditional Australian media is owned by (less than) a handful of companies, and as a result, a relatively small group of people influence opinion and provide the “expert [...]
“The new rules of Marketing & PR”…and book reviews
June 23rd, 2007I must admit, when I was first linked to and offered a copy of “The new rules of Marketing and PR” for review, I was more impressed with David Meerman Scott’s clever strategy to create buzz than anything else. I guess it is fair to say that he is “walking the walk” of “the new [...]
