Archive for the 'Online resources' Category
Selection of marketing news and articles - my clippings
September 24th, 2006I have been reading a broad range of online marketing publications for some time now. Whenever I come across something really interesting I collect these as clippings which I now want to publish.
Because I continually update this file and because everyone is already drowning in email, I’ve decided to publish this as an RSS feed.
Don’t […]
Tapping into global marketing expertise
August 22nd, 2006You don’t read a lot about it but I believe that Marketingprofs Know-How Exchange is one of those gems of the web.
The system is based on the exchange of points which you can earn by answering questions, or use by posting questions. With around 200,000 members there is a good spread of skills available.
Subjects are […]
Reality check for online advertising?
July 12th, 2006McKinsey Quarterly has conducted research (sign up for free to read the whole article) that indicates that demand for digital advertising will soon outstrip supply. Result? Higher prices.
On video ads: “Short-term mismatches between supply and demand appear greatest for the
video ads that interrupt or precede online content, such as news clips.” McKinsey expects the demand […]
“All Marketers are Liars” - Seth Godin speaks at Google
July 12th, 2006Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently […]
A bit of support for Aussie blogging tools
June 2nd, 2006Some of my compatriots from the land downunder got a nice plug from Steve Rubel from the very popular blog Micropersuasion. A nice innovation in blog search engines, wwww.gnoos.com.au, allowing you to tag your own searches. I’ve done my patriotic duty and will return to marketing matters!
Accenture report : Marketing: Underrated, Undervalued and Unimportant?
April 7th, 2006Always an interesting topic; what do other people in the organisation think of marketing? According to this Accenture article it is not very good news; marketing rates poorly as a contributor to a companies success.
The article than has this to say:
“So why is marketing getting so little respect or support from top executives around […]
Marketing Information management made easy
March 10th, 2006I love any tool that turns data into information, that makes it easy to understand what the data is telling you. I had a look at excelsius and it looks very exciting; essentially it allows you to use the Excel spreadsheets you use for your campaign tracking, modeling or sales results and turn them into […]
Sometimes people deserve a rave
March 7th, 2006Sometimes you come across websites that just hit the mark. I have been reading John Jantsch’s post on his Ducttape marketing weblog for small business marketing for a few months and I really enjoy it. The ideas are fresh, it’s easy to read and even if you get one idea out of every five that […]
Webceo - all-in-one internet marketing tool
October 11th, 2005If you want to get more out of your website, this is a great tool, and free. You will need to have some technical knowledge, but not a lot. Especially the key word searching tool is great.Web CEO: Web Promotion Software That Maintains and Analyzes Websites
Good Australian SME Resource
September 29th, 2005Fairfax publishing is responsible for this business network site aimed at SME’s (SMB’s). Easy to browse and if one in ten is worth a read they are doing their job.Sales & Marketing - Fairfax Business Network
