Archive for the 'Online resources' Category
What I would do online if I were you
August 6th, 2009That is, if you haven’t done it already. I probably don’t have to convince anyone that as a business today you have to be online; the question is more likely what you should do, and how much of it. There are hundreds, and hundreds of people online giving you all different advice, which in some […]
Top 50 Australian Marketing Pioneer blogs
June 13th, 2008Ok, I admit it. I was flattered when Julian Cole listed my blog as one of the Top 50 Australian Marketing Pioneers blogs. A lot of entries I don’t recognise, but Servant of Chaos, Brand DNA and Better Communication Results have been setting the standard for some time.
So why does it matter, beyond making me […]
Time to sound out your advisors - online or on leave?
March 2nd, 2008Overall, marketing and PR agencies and professionals haven’t come to grips with the online world. Media and communications people believe that “online” and “digital” is about technology rather than media and simply haven’t got their nut around it. Why is this important? Because it takes time to learn. Marketing professionals who wait until their clients […]
The biggest hole in paid search marketing strategies?
October 1st, 2007The amount of money being spent on Google adwords and other paid search marketing today is significant, including a lot of small businesses. One of the key success factors is that it’s relatively simple to execute. Maybe simple to execute, but not necessarily simple to get results, especially in B2B marketing.
Getting a click through to […]
Have you killed anyone lately?
September 25th, 2007If you ever have to create presentations, you need to see this.
If you ever wondered how to fuel word of mouth, take a leaf out of Alexei Kapterev’s book
Guest post by David Meerman Scott - The New Rules of B2B Marketing
September 16th, 2007This is a guest post from David Meerman Scott, thought leadership and viral marketing strategist and the author of “The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly”.
For decades, B2B marketing and PR has focused on only two ways to […]
If you wondered what excellence in lead generation is about…
September 10th, 2007The amount of stuff written on lead generation is mind boggling, but as with everything, sometimes people come up with something useful. Hat off to the guys at raintoday.com, for creating a really useful and readable e-book, called “The One Piece Of Advice You Can’t Generate Leads Without “.
Ten people, ten different interpretations
The concept […]
Great B2B Marketing resource
May 11th, 2007If you’re business is B2B, you should read this blog, “modern b2b marketing” by Jon Miller from Marketo. It’s a good mix of practical tips, great links to other resources and strategic thinking on what makes B2B work. Highly recommended.
His link posts are a great B2B resource; a bit of a treasure trove.
Jack Trout and Al Ries - the record set straight
April 3rd, 2007I emailed Jack Trout to let him know about the wikipedia entry on Positioning which showed the names of Gary Sinclair and Mart Reilly as the authors of his (and Al Ries’) legendary marketing book. Between my email and my blog post on the subject, someone has changed it back to “Jacques Trout” (Jacques??) and […]
Jack Trout never wrote “Positioning: The Battle for Your Mind”.
April 1st, 2007Well, not according to Wikipedia anyway. This is the entry:
A product’s position is how potential buyers see the product. Positioning is expressed relative to the position of competitors. The term was coined in 1969 by Gary Sinclair and Marty Reilly in the paper “Positioning” is a game people play in today’s me-too market place” in […]
