Archive for the 'media' Category

Time to sound out your advisors - online or on leave?

March 2nd, 2008

Overall, marketing and PR agencies and professionals haven’t come to grips with the online world. Media and communications people believe that “online” and “digital” is about technology rather than media and simply haven’t got their nut around it. Why is this important? Because it takes time to learn. Marketing professionals who wait until their clients […]

If you’re not Australian, you won’t care…

October 25th, 2007

But if you are, you might.
What the hell is happening to the quality of this newspaper? The Age is supposedly one of the top three quality broadsheets in Australia.
Have a look at this front page and weep. Keep going down this track, and people who like a different diet of news will happily source it […]

Have you killed anyone lately?

September 25th, 2007

If you ever have to create presentations, you need to see this.
If you ever wondered how to fuel word of mouth, take a leaf out of Alexei Kapterev’s book

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Guest post by David Meerman Scott - The New Rules of B2B Marketing

September 16th, 2007

This is a guest post from David Meerman Scott, thought leadership and viral marketing strategist and the author of “The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly”.
For decades, B2B marketing and PR has focused on only two ways to […]

In case you forgot what marketing is all about

September 13th, 2007

David Armano from Logic+Emotion gives us something to chew on. I love that man’s thinking.

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The problem with Australian media

July 27th, 2007

Thanks to Gavin Heaton of ServantofChaos (a top 25 global marketing blog) for the inspiration to this post.
We’re a small country when it comes to media; traditional Australian media is owned by (less than) a handful of companies, and as a result, a relatively small group of people influence opinion and provide the “expert opinion” […]