Archive for the 'media' Category
Youtube tells you what part of your video people like
January 11th, 2009I haven’t used Youtube very much, but I suspect I will use video more and more in the future as it will become increasingly popular in B2B marketing.
My use to date has been to post little video’s of my kids. I had a bit of fun and dubbed “Dance little lady, dance” by Tina Charles […]
Social media in B2B – who is reviewing your product?
January 6th, 2009If there is one thing unique about B2B purchasing, it is the time and resources people devote to evaluating a potential purchase.
Now imagine you are launching a new product. A good launch is one of those rare moments when you can get the media’s attention and a good launch will probably play a significant role […]
Accident or marketing strategy?
September 6th, 2008Google’s Chrome browser needs more polish - BizTech - Technology - theage.com.au
“The browser was released this week after Google accidentally sent a comic book explaining Chrome’s features to a blogger a day early.”
Really? accidentally? Some online marketing strategist would see “leaking” a release to a blogger as the most effective way to ensure that the […]
Top 50 Australian Marketing Pioneer blogs
June 13th, 2008Ok, I admit it. I was flattered when Julian Cole listed my blog as one of the Top 50 Australian Marketing Pioneers blogs. A lot of entries I don’t recognise, but Servant of Chaos, Brand DNA and Better Communication Results have been setting the standard for some time.
So why does it matter, beyond making me […]
How web 2.0/social media is offering opportunities to B2B marketers
May 19th, 2008I subscribe to few newsletters these days, instead preferring RSS feeds, but the “Modern B2B Marketing” newsletter from Marketo is one that I like. Probably due to the easy lay out and great content. So the e-newsletter is not dead yet.
The discussion about social media/web 2.0 (I wish there was better terminology for this) tends […]
Time to sound out your advisors - online or on leave?
March 2nd, 2008Overall, marketing and PR agencies and professionals haven’t come to grips with the online world. Media and communications people believe that “online” and “digital” is about technology rather than media and simply haven’t got their nut around it. Why is this important? Because it takes time to learn. Marketing professionals who wait until their clients […]
If you’re not Australian, you won’t care…
October 25th, 2007But if you are, you might.
What the hell is happening to the quality of this newspaper? The Age is supposedly one of the top three quality broadsheets in Australia.
Have a look at this front page and weep. Keep going down this track, and people who like a different diet of news will happily source it […]
Have you killed anyone lately?
September 25th, 2007If you ever have to create presentations, you need to see this.
If you ever wondered how to fuel word of mouth, take a leaf out of Alexei Kapterev’s book
Guest post by David Meerman Scott - The New Rules of B2B Marketing
September 16th, 2007This is a guest post from David Meerman Scott, thought leadership and viral marketing strategist and the author of “The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly”.
For decades, B2B marketing and PR has focused on only two ways to […]
In case you forgot what marketing is all about
September 13th, 2007David Armano from Logic+Emotion gives us something to chew on. I love that man’s thinking.
