Archive for the 'Marketing' Category
Co-authoring “The Age of Conversation”
July 10th, 2007One book - available in hardcover, softcover or e-book
One subject - The Age of Conversation
103 authors - from all over the world, contributing one chapter each on the subject.
Thousands of beneficiaries - all proceeds going to charity
One of the chapters is written by yours truly, on CEO and blogging but what makes this book particularly […]
“The new rules of Marketing & PR”…and book reviews
June 23rd, 2007I must admit, when I was first linked to and offered a copy of “The new rules of Marketing and PR” for review, I was more impressed with David Meerman Scott’s clever strategy to create buzz than anything else. I guess it is fair to say that he is “walking the walk” of “the new […]
