Archive for the 'Marketing' Category
In case you forgot what marketing is all about
September 13th, 2007David Armano from Logic+Emotion gives us something to chew on. I love that man’s thinking.
The problem with the latest
September 12th, 2007Most marketers love the latest idea, strategy or tool. Yes, you too I suspect. There is a good reason for it, we are constantly looking for a competitive edge, either for our company or for our clients. Agencies and consultants are hired for their expertise, their ideas and their ability to execute after all.
The problem […]
If you wondered what excellence in lead generation is about…
September 10th, 2007The amount of stuff written on lead generation is mind boggling, but as with everything, sometimes people come up with something useful. Hat off to the guys at raintoday.com, for creating a really useful and readable e-book, called “The One Piece Of Advice You Can’t Generate Leads Without “.
Ten people, ten different interpretations
The concept […]
Co-authoring “The Age of Conversation”
July 10th, 2007One book - available in hardcover, softcover or e-book
One subject - The Age of Conversation
103 authors - from all over the world, contributing one chapter each on the subject.
Thousands of beneficiaries - all proceeds going to charity
One of the chapters is written by yours truly, on CEO and blogging but what makes this book particularly […]
“The new rules of Marketing & PR”…and book reviews
June 23rd, 2007I must admit, when I was first linked to and offered a copy of “The new rules of Marketing and PR” for review, I was more impressed with David Meerman Scott’s clever strategy to create buzz than anything else. I guess it is fair to say that he is “walking the walk” of “the new […]
