Archive for the 'Marketing' Category
Agile in marketing- is SCRUM a new way for marketing project management?
June 30th, 201290% of our activity is in execution (Even for those that do take strategy seriously). What holds you back more than anything in executing on your plans? My guess is that it probably somewhere between competing priorities and changing priorities. This post is about a  new  and different way of managing your marketing projects. First [...]
The winners are…..(Australia only)
July 15th, 2009Ok, this was hard.Before I announce the winners, I’d like to acknowledge the contribution of all participants in helping me focus this blog. Thank you very much and I’m sorry there could only be three winners. The winners are: Jen Clark Scott Middleton Mandy Congratulations, thanks HP for donating your wireless HP officejet pro 8500 [...]
For all you micro/small business owners, here is something for you (Australia only)
July 4th, 2009Ok, this is something a little different. I’ve got the opportunity to run a simple competition and have you win a pretty cool prize; one of three all-in-one wireless scan/copy/fax/printer units, the wireless HP officejet pro 8500 a909, RRP around AU$499. (Since you’re winning this, and not paying for it, it shouldn’t matter, but it [...]
How much do you focus on competitors?
October 8th, 2008It’s an interesting question. After all, our customers see us both and make their decisions accordingly. But where do you stop? How much information is enough, and how much is too much? It’s quite easy to get a bit obsessive about competitors. If a competitor has a feature, you need it too. If the competitor [...]
Gordon Ramsay’s Marketing Nightmare
April 4th, 2008Not sure if you watch Gordon Ramsay’s Kitchen Nightmare, (or if it is broadcast in your part of the world) but I’m a little hooked. There is plenty not to like about the show, in particular his tendency to humiliate people to get a point across. What there is to like is that every episode [...]
Time to sound out your advisors – online or on leave?
March 2nd, 2008Overall, marketing and PR agencies and professionals haven’t come to grips with the online world. Media and communications people believe that “online” and “digital” is about technology rather than media and simply haven’t got their nut around it. Why is this important? Because it takes time to learn. Marketing professionals who wait until their clients [...]
B2B + social media = natural fit
February 20th, 2008For business, words like “social media”, blogging, or Youtube don’t often inspire a great deal of confidence. Really, they are mostly associated with staff wasting time on “socialising”. At best, social media is seen as an interesting experiment for consumer brands, but hardly a useful strategy for business to business marketing. But if you have [...]
The Brand Gap – must see slideshow
December 17th, 2007Sometimes other people tell the story so well, you just get out of the way. Click through to this simple, powerful presentation.
“Director, Differentiation Strategy” is a title at Boeing
November 19th, 2007Boeing Blog: Randy’s Journal: Dashing -8 Randy Baseler, CEO of Boeing and noted CEO blogger writes: “My colleague Blake Emery, who has the unique title of Director, Differentiation Strategy…” What a great idea. A person whose sole focus is to differentiate the brand, the products and the services from competitors. It’s explicit, it’s on the [...]
Does blogging help your search results? You bet.
September 17th, 2007In case you wondered how effective blogging is for search results, it is very effective. B2B marketing and branding (or business marketing and branding) is our key area of specialisation. Below you see where my blog ranked for some key search terms relating to my business: Business branding – 3rd out of 55,300,000 B2B marketing [...]
