Archive for the 'Marketing definitions' Category
The great confusion about “digital media”
March 26th, 2006I’m currently talking to someone whom I believe can offer a very complementary service to ours, and the discussions around getting this off the ground reveal how big a gap there is between the leaders in online marketing and the rest.
This fellow has been working for one of the leading publishers in Australia in the […]
Kelloggs thinking is a little…hmmmm…limited?
February 4th, 2006I just read an article called “Kellogg marketing experts say their discipline must promote its strengths” curious to see what the academic top of the tree is thinking about when it comes to marketing.
What struck me is that “Marketing” in this article is pretty much synonymous with “Advertising”.
Anyone working in marketing (especially in SME’s) will […]
