Archive for the 'lead generation' Category
How web 2.0/social media is offering opportunities to B2B marketers
May 19th, 2008I subscribe to few newsletters these days, instead preferring RSS feeds, but the “Modern B2B Marketing” newsletter from Marketo is one that I like. Probably due to the easy lay out and great content. So the e-newsletter is not dead yet.
The discussion about social media/web 2.0 (I wish there was better terminology for this) tends […]
The biggest hole in paid search marketing strategies?
October 1st, 2007The amount of money being spent on Google adwords and other paid search marketing today is significant, including a lot of small businesses. One of the key success factors is that it’s relatively simple to execute. Maybe simple to execute, but not necessarily simple to get results, especially in B2B marketing.
Getting a click through to […]
Friends? Don’t expect them online
September 25th, 2007Connecting online with like-minded people (both professionally and personally) has changed peoples’ business and private lives and I don’t think we’ve seen anything yet. Whether it is through online collaborations (such as “The Age of Conversation“) or through applications like LinkedIn and Facebook. But are they friendships?
Lewis Green doesn’t think so. He writes: “Virtual is […]
