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White Papers - 38.5% say they pay more attention to white paper offers than…

October 25th, 2005

According to Marketing Sherpa (a leading marketing e-zine) white papers are still by far the preferred communication over any other b2b ad. It makes sense, as consumers are filtering out more and more advertising and look for added value in communications.
“How to Use eBook Offers to Stand Out in a Sea of White Papers.”
As of […]

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