Archive for the 'copywriting' Category
Murder communication with a thousand buzzwords
March 18th, 2006I read an article on a site called Marketingtoday.com which caught my eye; it was about the use of meaningless buzz words and management speak in communications. I love this stuff, and it will only get worse I’m sure.
We (and our customers) are comstantly bombarded with communications through an increasing number of channels; email, print, […]
Get to the point; it’s not that easy
February 22nd, 2006Concise is nice. it is also much harder to convey the same message with fewer words.
Everyone gets caught up in all the wonderful new ways to deliver the message, but what about the quality of the message?
How interesting is your message/offer?
How clear and concise is it being communicated?
Apart from the challenge to clearly define what […]
White Papers - 38.5% say they pay more attention to white paper offers than…
October 25th, 2005According to Marketing Sherpa (a leading marketing e-zine) white papers are still by far the preferred communication over any other b2b ad. It makes sense, as consumers are filtering out more and more advertising and look for added value in communications.
“How to Use eBook Offers to Stand Out in a Sea of White Papers.”
As of […]
