Archive for the 'business philosophy' Category
“All Marketers are Liars” - Seth Godin speaks at Google
July 12th, 2006Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently […]
Too busy to think
June 3rd, 2006Seth Godin wrote about “Marketing potholes” we all tend to fall into. My take on this article is that marketers (or the people in an organisation charged with marketing) spend most of their time on the tactical side of the fence (doing budgets, promotions, meet and greets) and far too little time on big […]
“Our product is so unique that it has no competition.”
May 20th, 2006Guy Kawasaki wrote this in his top 10 marketing mistakes and although there are a number of other good ones, this one I have heard in different disguises in the market place;
“Our product is so unique that it has no competition.” (Maura Welch). It has no competition for two possible reasons: (a) You’re clueless and […]
The power of change
April 22nd, 2006I’ve been trying to think about what all of the work I do with customers has in common. Because marketing covers so many different aspects, we get involved in everything from identifying new market opportunities to branding, direct marketing, internet marketing, call centres, you name it.
I just read an interview with Seth Godin (whom some […]
