Archive for the 'business philosophy' Category
Yes, but how do you prove it works?
November 2nd, 2007Mark Earls believes that marketing “communications” is the wrong focus for marketers and that instead, we should be making sure our client/company does things that are worth writing about. He writes:
“Too often communications seek to simulate and fake the interest that companies, products and services are missing. Or distract from the very obvious lack of […]
Guest post by David Meerman Scott - The New Rules of B2B Marketing
September 16th, 2007This is a guest post from David Meerman Scott, thought leadership and viral marketing strategist and the author of “The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly”.
For decades, B2B marketing and PR has focused on only two ways to […]
“The new rules of Marketing & PR”…and book reviews
June 23rd, 2007I must admit, when I was first linked to and offered a copy of “The new rules of Marketing and PR” for review, I was more impressed with David Meerman Scott’s clever strategy to create buzz than anything else. I guess it is fair to say that he is “walking the walk” of “the new […]
When more is less
January 19th, 2007I recently had a chat with the CEO of an industry association who showed a great understanding of brand value. Traditionally, membership organisations like this rely on subscription revenue to grow, so it would be logical to simply flog as many memberships as you can.
The problem is that the key value of this brand is […]
210,000,000 reasons to get fired…
January 4th, 2007Firstly, let me state I am a great believer in our capitalist system. It’s the best system around as long as it is moderated to control the worst excesses.
Did I say control the worst excesses? How about this: the CEO of Home Depot in the US, Robert Nardelli got fired after growing the company […]
The problems global warming and marketing share
October 28th, 2006Our Australian Prime Minister thinks that tackling global warming head-on will cost too much. Bad for the economy. Too much money and a massive effort. He’s not sure it is really needed.
It would mean fundamental change. It would mean we would have to innovate. It would require collaboration between the Federal Government and the State […]
“Marketing” has a brand problem
September 27th, 2006The role of “marketing” is one of those subjects that often raises as many questions as answers. Now if people don’t excactly know what it is that you should be delivering, it is pretty easy to not deliver to a CEO’s expectations.
(I wrote about a related issue, how marketing is rated within an organisation, […]
Some good thoughts on being successful
August 24th, 2006I hope I remember this when I work with my clients; it is very simple, but very powerful.
davidmaister.com > Passion, People and Principles > Two Entrepreneurs
# Be worthy of trust. # Everyone knows that you are smart — don’t try to prove it. […]
Who’s in charge of “Marketing”?
August 12th, 2006The confusion of what marketing is, should be, or should do is never going to stop. We’ll need a new word. Seth Godin wrote about “The myth of the CMO” (Chief Marketing Officer) on his blog, the myth being the fact that they are in charge of marketing.
I feel sorry for Judy Verses. She’s the […]
Success defined by your goals, not someone elses
July 20th, 2006The topic of blogging is not something I spend a lot of time writing about; there are plenty of others that do that a lot better than I could.
Today I read a post by Eric Kintz, Vice President of Global Marketing Strategy & Excellence for HP that talked about something that has puzzled me for […]
