Archive for the 'Brand' Category
Accenture and AT&T: Delivered.
June 22nd, 2007NEW YORK, Oct. 3, 2003 A new tag line, “High Performance Delivered,” succeeds the company’s “Innovation Delivered” tag line that was part of the company’s “I am your idea” ad campaign introduced in February 2002.
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December 29, 2005 - “This is the most ambitious and aggressive campaign in the history of either company,” said Wendy […]
What does this say to you?
June 7th, 2007To me this says: “Our first concern is our newspaper getting a scoop”, where there first concern should be me, the reader. It is not that they ask for photo’s, it is that they lead with it, in bold letters.
If this was a tabloid, it’s what you would expect. But The Age’s brand position in […]
Jack Trout on CEO’s - via Branding Strategy Insider
May 29th, 2007Derrick Daye from Branding Strategy Insider met with Jack Trout, the marketer who developed the classic “Positioning” concept with his co-author Al Ries. It’s an interesting read, and this is one of the thoughts Jack shared with Derrick:
Not enough CEO’s are intimately involved in the marketing process. They are the ones usually failing.
He has […]
Great B2B Marketing resource
May 11th, 2007If you’re business is B2B, you should read this blog, “modern b2b marketing” by Jon Miller from Marketo. It’s a good mix of practical tips, great links to other resources and strategic thinking on what makes B2B work. Highly recommended.
His link posts are a great B2B resource; a bit of a treasure trove.
Google; brand numero uno and worth $66 Billion
April 29th, 2007Google beats Microsoft, Coke in the brand stakes | CNet
For some, brand is still something esoteric, but there is nothing esoteric about US$66 Billion. That is more than half of its market value of $110 Billion…
I won’t bore you with the way they calculated the $66 Billion, but there are a couple of quotes that […]
Good, but not as good as you could be
March 14th, 2007I just watched a short video introduction by my new blogging friend Mike Wagner from Ownyourbrand. Mike talks about how in his experience many business leaders don’t have a clear answer to the question “What is your brand?”.
He then does a nice job outlining why it is important for business leaders to be able to […]
On, off, below, above…”line” marketing is dead
March 6th, 2007The old marketing (read advertising) paradigm thinks along lines:
Above the line – broadcast advertising, tv, print etc
Below the line – direct mail, one-to-one marketing, CRM
Online – any internet driven marketing activity or structure
Off-line – any marketing activity that is not using the internet
Its a redundant idea.
Customers see no lines. They don’t care. They are not […]
30 seconds between success and failure
March 2nd, 2007Rands In Repose: A Glimpse and a Hook
On the surface, this post about writing good resumes has little to do with marketing or branding. But it does. A seasoned hiring manager gives us a crisp overview of how he forms his opinion of an applicant in “the first 30 seconds”.
That’s not a lot different […]
A discussion on branding on BlogTalk Radio
March 1st, 2007Yesterday I participated in a round table discussion with some great people talking about brands and branding. It took place on BlogTalkRadio; the people involved were:
Wayne Hulbert, from blogbusinessworld who hosted the show, Mike Wagner - ownyourbrand, Valeria Maltoni - conversationagent, Derrick Daye - brandingstrategyinsider, John Moore - brandautopsy, Drew McLellan - drewsmarketingminute and Mike […]
“The cool change is here”
February 20th, 2007Here in Melbourne, Australia something very special happens after a spell of extreme hot weather (it get’s over 100 Fahrenheit or 40Celsius); a sudden, immediate cool change.
The wind changes from the north (desert wind) to the south (Antarctic) and in minutes everything changes. In an instant the temperature drops by as much as 15C/60F. You […]
