Archive for the 'Brand' Category
Gordon Ramsay’s Marketing Nightmare
April 4th, 2008Not sure if you watch Gordon Ramsay’s Kitchen Nightmare, (or if it is broadcast in your part of the world) but I’m a little hooked. There is plenty not to like about the show, in particular his tendency to humiliate people to get a point across. What there is to like is that every episode […]
Does digital marketing work for professional services firms?
December 21st, 2007Professional services firms should in theory be one of the most prolific users of the internet and digital media. Their business is about knowledge, ideas and relationships; perfect.
From my observations, they lag behind as an industry online, instead of leading the pack. I asked David Maister, one of the leading international business strategist focused on […]
The Brand Gap - must see slideshow
December 17th, 2007Sometimes other people tell the story so well, you just get out of the way.
Click through to this simple, powerful presentation.
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“Director, Differentiation Strategy” is a title at Boeing
November 19th, 2007Boeing Blog: Randy’s Journal: Dashing -8
Randy Baseler, CEO of Boeing and noted CEO blogger writes: “My colleague Blake Emery, who has the unique title of Director, Differentiation Strategy…”
What a great idea. A person whose sole focus is to differentiate the brand, the products and the services from competitors. It’s explicit, it’s on the agenda. I […]
Boom! Brand reputation damaged.
November 8th, 2007We have less than 4% unemployment in Australia. People are screaming for good technicians. The last two web projects I worked on were almost completely driven by the client’s recruitment needs.
Now imagine you are the company in the search result below. Potential customer or employee searches for your brand. The first entry is a company […]
Accenture and AT&T: Delivered.
June 22nd, 2007NEW YORK, Oct. 3, 2003 A new tag line, “High Performance Delivered,” succeeds the company’s “Innovation Delivered” tag line that was part of the company’s “I am your idea” ad campaign introduced in February 2002.
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December 29, 2005 - “This is the most ambitious and aggressive campaign in the history of either company,” said Wendy […]
What does this say to you?
June 7th, 2007To me this says: “Our first concern is our newspaper getting a scoop”, where there first concern should be me, the reader. It is not that they ask for photo’s, it is that they lead with it, in bold letters.
If this was a tabloid, it’s what you would expect. But The Age’s brand position in […]
Jack Trout on CEO’s - via Branding Strategy Insider
May 29th, 2007Derrick Daye from Branding Strategy Insider met with Jack Trout, the marketer who developed the classic “Positioning” concept with his co-author Al Ries. It’s an interesting read, and this is one of the thoughts Jack shared with Derrick:
Not enough CEO’s are intimately involved in the marketing process. They are the ones usually failing.
He has […]
Great B2B Marketing resource
May 11th, 2007If you’re business is B2B, you should read this blog, “modern b2b marketing” by Jon Miller from Marketo. It’s a good mix of practical tips, great links to other resources and strategic thinking on what makes B2B work. Highly recommended.
His link posts are a great B2B resource; a bit of a treasure trove.
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Google; brand numero uno and worth $66 Billion
April 29th, 2007Google beats Microsoft, Coke in the brand stakes | CNet
For some, brand is still something esoteric, but there is nothing esoteric about US$66 Billion. That is more than half of its market value of $110 Billion…
I won’t bore you with the way they calculated the $66 Billion, but there are a couple of quotes that […]
