Archive for the 'Books' Category

Age of Conversation 2 - The Rising Water Level of B2B Marketing

November 2nd, 2008

Where we had 100 people collaborating on the first book, “The Age of Conversation”, the sequel, “The Age of Conversation - Why don’t they get it?” involved 237 people from around the world. My contribution this time around is called: “The rising water level of B2B Marketing”, looking at how B2B marketers will have to […]

If you wondered what excellence in lead generation is about…

September 10th, 2007

The amount of stuff written on lead generation is mind boggling, but as with everything, sometimes people come up with something useful. Hat off to the guys at raintoday.com, for creating a really useful and readable e-book, called “The One Piece Of Advice You Can’t Generate Leads Without “.
Ten people, ten different interpretations

The concept […]

The Age of Conversation - 103 collaborators write one book

July 16th, 2007

Today is the big day; the launch of “The Age of Conversation”, tonight at 9pm.
It’s a book I have contributed to as one of 103 marketers around the world, with an article named “The Voice of the CEO”, focusing on the CEO blog, the opportunities and the challenges.
I’m curious to see where it […]

Co-authoring “The Age of Conversation”

July 10th, 2007

One book - available in hardcover, softcover or e-book
One subject - The Age of Conversation
103 authors - from all over the world, contributing one chapter each on the subject.
Thousands of beneficiaries - all proceeds going to charity
One of the chapters is written by yours truly, on CEO and blogging but what makes this book particularly […]