Archive for the 'Book' Category
“The Age of Conversation” mark II: Why don’t people get it?
April 7th, 2008Writing a book with 103 people from all over the world is a pretty interesting thing to do. That was “The Age of Conversation” and I enjoyed participating last year with my contributing chapter, “The voice of the CEO”.
Drew and Gavin (who had the idea, edited and co-authored the book) put an enormous amount of […]
“The new rules of Marketing & PR”…and book reviews
June 23rd, 2007I must admit, when I was first linked to and offered a copy of “The new rules of Marketing and PR” for review, I was more impressed with David Meerman Scott’s clever strategy to create buzz than anything else. I guess it is fair to say that he is “walking the walk” of “the new […]
