Archive for the 'B2B' Category
Turning Customers Into Evangelists
January 30th, 2006Going to Florida for a seminar is not really on the books yet, but after having read a fair few articles on the Word of Mouth Associations website it would have been nice.
Although the article itself is not revolutionary, it does focus the attention on something that I think is so often forgotten; turning customers […]
Campaigns versus impulse
October 28th, 2005Campaigns versus impulse – get mileage out of your marketing activities.
It is very easy to fall into the “opportunity trap”, i.e. spending your marketing dollars on whatever opportunity looks great at the time it is being offered to you. Don’t. You wouldn’t (hopefully) spend your money like that in any other business area. Creating […]
The business case for RSS marketing
October 18th, 2005If you are interested in Internet and email marketing, have a read. - A concise summing up of the challenges in email marketing, as well as a really useful explanation of where things are going. Even if you are not a tech person, you’ll find this whitepaper a really clear outline of the problems internet […]
“Marketing to IT professionals” in b2b Magazine
October 12th, 2005“Marketing to IT professionals” in b2b Magazine - The SMB market for IT is set to grow exponentially, IT buyers can no longer be lumpted together as one big group, there are changes in spending; all and all an interesting read from a good source.Breaking through to IT professionals.
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