Archive for the 'B2B' Category
Word of Mouth - Democratising Marketing
April 1st, 2006I read this post from a Kerry Stranman, a contributor to the Word Of Mouth Marketing Organization (WOMMA) about Democratizing Marketing…that title put me off a bit (it has that “advertising agency” flavour to it), but the gist is interesting; marketers are losing control over “the message” they wish to deliver because customers can now […]
Spending time thinking about growth
March 29th, 2006One thing that is different between large corporate/Government organisations and small and medium enterprise is the way they plan. One probably spends too much time on it, the other too little. Here are a few ideas that may help in getting more direction.Firstly, you have to understand why you want to plan. In a large […]
Sometimes people deserve a rave
March 7th, 2006Sometimes you come across websites that just hit the mark. I have been reading John Jantsch’s post on his Ducttape marketing weblog for small business marketing for a few months and I really enjoy it. The ideas are fresh, it’s easy to read and even if you get one idea out of every five that […]
In B2B, online is still just one cog in the wheel
February 27th, 2006According to a recent Australian study, “The Australian online advertising market grew nearly 50% in 2005 with $605m in revenues and this is expected to increase significantly to more than $1.5bn by 2009.”
Frost & Sullivan also predicts that Australian online advertising revenues will exceed magazine advertising (which accounts for around 7% or $700m of the […]
Knowing what you don’t want is important
February 7th, 2006As we are working on re-developing our website and brand identity, I have come across a couple of sites that do a great job in highlighting what we have to avoid at all cost.
From my experience in planning anything, it’s equally important to look at what you don’t like as it is to look at […]
Turning Customers Into Evangelists
January 30th, 2006Going to Florida for a seminar is not really on the books yet, but after having read a fair few articles on the Word of Mouth Associations website it would have been nice.
Although the article itself is not revolutionary, it does focus the attention on something that I think is so often forgotten; turning customers […]
Campaigns versus impulse
October 28th, 2005Campaigns versus impulse – get mileage out of your marketing activities.
It is very easy to fall into the “opportunity trap”, i.e. spending your marketing dollars on whatever opportunity looks great at the time it is being offered to you. Don’t. You wouldn’t (hopefully) spend your money like that in any other business area. Creating […]
The business case for RSS marketing
October 18th, 2005If you are interested in Internet and email marketing, have a read. - A concise summing up of the challenges in email marketing, as well as a really useful explanation of where things are going. Even if you are not a tech person, you’ll find this whitepaper a really clear outline of the problems internet […]
“Marketing to IT professionals” in b2b Magazine
October 12th, 2005“Marketing to IT professionals” in b2b Magazine - The SMB market for IT is set to grow exponentially, IT buyers can no longer be lumpted together as one big group, there are changes in spending; all and all an interesting read from a good source.Breaking through to IT professionals.
