Archive for the 'B2B' Category
Great B2B Marketing resource
May 11th, 2007If you’re business is B2B, you should read this blog, “modern b2b marketing” by Jon Miller from Marketo. It’s a good mix of practical tips, great links to other resources and strategic thinking on what makes B2B work. Highly recommended.
His link posts are a great B2B resource; a bit of a treasure trove.
Advertising agencies are not the real problem
March 27th, 2007I like High Mcleod’s thoughts on marketing. He’s insightful and by all accounts walks the walk as well as talking the talk with regard to leading edge marketing. In his post “advertising 2.0 doesn’t exist” he has (among other things) a good crack at ad agencies, their relevancy and their role.
But is the problem really […]
How video can work in B2B marketing - HP
December 2nd, 2006Is there any medium more engaging than video?
Eric Kintz from HP writes about how they are using video in their online B2B marketing program with great success:
we recently launched a new online program “Change Artists” (free and requires registration). The program’s central element is a series of webcasts, which feature unscripted discussions pairing CEOs […]
Why would you call your company SICK?
November 15th, 2006Well, you might call your company SICK if you were German and your customers didn’t speak English… You might if you didn’t think of ever entering international/English speaking markets.
However, these guys have actually built a very significant business in the US and many other overseas countries, so they might argue it makes no difference whether […]
What podcasting means to marketers
August 1st, 2006Steve Rubel posted a link to this fantastic online presentation on what podcasting is all about. It seems a bit lazy for me to refer to other blogs like this for my content, but it happens to be something that covers a couple of really current subjects:
How is the interaction between marketers and their markets […]
How is technology changing marketing?
May 16th, 2006- How we manage our relationships
- How we communicate with our customers, partners and prospects
- How we develop new ideas for products and services
- How our customers look for us
- How we look for our customers
- How we monitor our competitors
- How we monitor customer satisfaction
- How we source our products
- How we sell to […]
B2B Marketing Series - What’s different?
April 18th, 2006What is the difference between Consumer (B2C) and Business (B2B) Marketing?
I read this interesting (albeit a bit academic) take on the difference between B2B and B2C on the website of the American Marketing Association. Note the observation about long sales cycles, small number of customers and sales focused on key account management. Because of these […]
Brand schmand? Does it really matter in B2B?
April 12th, 2006Our customers almost exclusively deal business to business. The reason we focus on this specific segment is because they tend to have limited in-house marketing resources, so we can fill a gap in a flexible format. As a rule, B2B companies in the SME space have a management team consisting of a CEO/Business owner as […]
It may not be a great business tool yet, but…
April 6th, 2006When you see stats like this every marketer should pay attention:
These figures show the growth of blogging sites, and it’s phenomenal. I am interested to see how the local aspect of blogging will take shape, especially from a business perspective. Because let’s face it, for a business in Melbourne Australia there is not a lot […]
A bit of thinking goes a long way
April 4th, 2006I had a good chat with one of my customers today, who is the General Manager in a $15 M firm. The company is family owned and has a great offering. There are a couple of problems though; as a typical entrepeneur driven company, there is not a lot of structure or deliberation behind their […]
