Archive for the 'B2B' Category
How is technology changing marketing?
May 16th, 2006- How we manage our relationships
- How we communicate with our customers, partners and prospects
- How we develop new ideas for products and services
- How our customers look for us
- How we look for our customers
- How we monitor our competitors
- How we monitor customer satisfaction
- How we source our products
- How we sell to […]
B2B Marketing Series - What’s different?
April 18th, 2006What is the difference between Consumer (B2C) and Business (B2B) Marketing?
I read this interesting (albeit a bit academic) take on the difference between B2B and B2C on the website of the American Marketing Association. Note the observation about long sales cycles, small number of customers and sales focused on key account management. Because of these […]
Brand schmand? Does it really matter in B2B?
April 12th, 2006Our customers almost exclusively deal business to business. The reason we focus on this specific segment is because they tend to have limited in-house marketing resources, so we can fill a gap in a flexible format. As a rule, B2B companies in the SME space have a management team consisting of a CEO/Business owner as […]
It may not be a great business tool yet, but…
April 6th, 2006When you see stats like this every marketer should pay attention:
These figures show the growth of blogging sites, and it’s phenomenal. I am interested to see how the local aspect of blogging will take shape, especially from a business perspective. Because let’s face it, for a business in Melbourne Australia there is not a lot […]
A bit of thinking goes a long way
April 4th, 2006I had a good chat with one of my customers today, who is the General Manager in a $15 M firm. The company is family owned and has a great offering. There are a couple of problems though; as a typical entrepeneur driven company, there is not a lot of structure or deliberation behind their […]
Word of Mouth - Democratising Marketing
April 1st, 2006I read this post from a Kerry Stranman, a contributor to the Word Of Mouth Marketing Organization (WOMMA) about Democratizing Marketing…that title put me off a bit (it has that “advertising agency” flavour to it), but the gist is interesting; marketers are losing control over “the message” they wish to deliver because customers can now […]
Spending time thinking about growth
March 29th, 2006One thing that is different between large corporate/Government organisations and small and medium enterprise is the way they plan. One probably spends too much time on it, the other too little. Here are a few ideas that may help in getting more direction.Firstly, you have to understand why you want to plan. In a large […]
Sometimes people deserve a rave
March 7th, 2006Sometimes you come across websites that just hit the mark. I have been reading John Jantsch’s post on his Ducttape marketing weblog for small business marketing for a few months and I really enjoy it. The ideas are fresh, it’s easy to read and even if you get one idea out of every five that […]
In B2B, online is still just one cog in the wheel
February 27th, 2006According to a recent Australian study, “The Australian online advertising market grew nearly 50% in 2005 with $605m in revenues and this is expected to increase significantly to more than $1.5bn by 2009.”
Frost & Sullivan also predicts that Australian online advertising revenues will exceed magazine advertising (which accounts for around 7% or $700m of the […]
Knowing what you don’t want is important
February 7th, 2006As we are working on re-developing our website and brand identity, I have come across a couple of sites that do a great job in highlighting what we have to avoid at all cost.
From my experience in planning anything, it’s equally important to look at what you don’t like as it is to look at […]
