Archive for the 'B2B' Category
The storyline and Chinese whispers
June 27th, 2009Articulating why someone should choose you or your product over someone else’s is hard.
We have an endless array of tools to distribute the story, but often the weakness is not where we tell the story, but how well we tell it. Unless you run a pure online business, (where you get to control the message […]
Youtube tells you what part of your video people like
January 11th, 2009I haven’t used Youtube very much, but I suspect I will use video more and more in the future as it will become increasingly popular in B2B marketing.
My use to date has been to post little video’s of my kids. I had a bit of fun and dubbed “Dance little lady, dance” by Tina Charles […]
Social media in B2B – who is reviewing your product?
January 6th, 2009If there is one thing unique about B2B purchasing, it is the time and resources people devote to evaluating a potential purchase.
Now imagine you are launching a new product. A good launch is one of those rare moments when you can get the media’s attention and a good launch will probably play a significant role […]
“unsubscribe” - when we hit the “off” switch
November 9th, 2008I just read a blog post by a well respected author making a couple of good points about email marketing and the importance of the subject line and signature.
Good information, but the post was 1,400 words long without sub-headings. So I thought I post a comment, generally supportive but making a point about the importance […]
Age of Conversation 2 - The Rising Water Level of B2B Marketing
November 2nd, 2008Where we had 100 people collaborating on the first book, “The Age of Conversation”, the sequel, “The Age of Conversation - Why don’t they get it?” involved 237 people from around the world. My contribution this time around is called: “The rising water level of B2B Marketing”, looking at how B2B marketers will have to […]
How web 2.0/social media is offering opportunities to B2B marketers
May 19th, 2008I subscribe to few newsletters these days, instead preferring RSS feeds, but the “Modern B2B Marketing” newsletter from Marketo is one that I like. Probably due to the easy lay out and great content. So the e-newsletter is not dead yet.
The discussion about social media/web 2.0 (I wish there was better terminology for this) tends […]
B2B + social media = natural fit
February 20th, 2008For business, words like “social media”, blogging, or Youtube don’t often inspire a great deal of confidence. Really, they are mostly associated with staff wasting time on “socialising”.
At best, social media is seen as an interesting experiment for consumer brands, but hardly a useful strategy for business to business marketing. But if you have a […]
Have you killed anyone lately?
September 25th, 2007If you ever have to create presentations, you need to see this.
If you ever wondered how to fuel word of mouth, take a leaf out of Alexei Kapterev’s book
Friends? Don’t expect them online
September 25th, 2007Connecting online with like-minded people (both professionally and personally) has changed peoples’ business and private lives and I don’t think we’ve seen anything yet. Whether it is through online collaborations (such as “The Age of Conversation“) or through applications like LinkedIn and Facebook. But are they friendships?
Lewis Green doesn’t think so. He writes: “Virtual is […]
Does blogging help your search results? You bet.
September 17th, 2007In case you wondered how effective blogging is for search results, it is very effective.
B2B marketing and branding (or business marketing and branding) is our key area of specialisation. Below you see where my blog ranked for some key search terms relating to my business:
Business branding - 3rd out of 55,300,000
B2B marketing - 5th out […]
