Archive for the 'B2B' Category
B2B + social media = natural fit
February 20th, 2008For business, words like “social media”, blogging, or Youtube don’t often inspire a great deal of confidence. Really, they are mostly associated with staff wasting time on “socialising”.
At best, social media is seen as an interesting experiment for consumer brands, but hardly a useful strategy for business to business marketing. But if you have a […]
Have you killed anyone lately?
September 25th, 2007If you ever have to create presentations, you need to see this.
If you ever wondered how to fuel word of mouth, take a leaf out of Alexei Kapterev’s book
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Friends? Don’t expect them online
September 25th, 2007Connecting online with like-minded people (both professionally and personally) has changed peoples’ business and private lives and I don’t think we’ve seen anything yet. Whether it is through online collaborations (such as “The Age of Conversation“) or through applications like LinkedIn and Facebook. But are they friendships?
Lewis Green doesn’t think so. He writes: “Virtual is […]
Does blogging help your search results? You bet.
September 17th, 2007In case you wondered how effective blogging is for search results, it is very effective.
B2B marketing and branding (or business marketing and branding) is our key area of specialisation. Below you see where my blog ranked for some key search terms relating to my business:
Business branding - 3rd out of 55,300,000
B2B marketing - 5th out […]
Great B2B Marketing resource
May 11th, 2007If you’re business is B2B, you should read this blog, “modern b2b marketing” by Jon Miller from Marketo. It’s a good mix of practical tips, great links to other resources and strategic thinking on what makes B2B work. Highly recommended.
His link posts are a great B2B resource; a bit of a treasure trove.
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Advertising agencies are not the real problem
March 27th, 2007I like High Mcleod’s thoughts on marketing. He’s insightful and by all accounts walks the walk as well as talking the talk with regard to leading edge marketing. In his post “advertising 2.0 doesn’t exist” he has (among other things) a good crack at ad agencies, their relevancy and their role.
But is the problem really […]
How video can work in B2B marketing - HP
December 2nd, 2006Is there any medium more engaging than video?
Eric Kintz from HP writes about how they are using video in their online B2B marketing program with great success:
we recently launched a new online program “Change Artists” (free and requires registration). The program’s central element is a series of webcasts, which feature unscripted discussions pairing CEOs […]
Why would you call your company SICK?
November 15th, 2006Well, you might call your company SICK if you were German and your customers didn’t speak English… You might if you didn’t think of ever entering international/English speaking markets.
However, these guys have actually built a very significant business in the US and many other overseas countries, so they might argue it makes no difference whether […]
What podcasting means to marketers
August 1st, 2006Steve Rubel posted a link to this fantastic online presentation on what podcasting is all about. It seems a bit lazy for me to refer to other blogs like this for my content, but it happens to be something that covers a couple of really current subjects:
How is the interaction between marketers and their markets […]
How is technology changing marketing?
May 16th, 2006- How we manage our relationships
- How we communicate with our customers, partners and prospects
- How we develop new ideas for products and services
- How our customers look for us
- How we look for our customers
- How we monitor our competitors
- How we monitor customer satisfaction
- How we source our products
- How we sell to […]
