Archive for the 'Age of Conversation' Category
Just published: “Age of Conversation 3 – It’s time to get busy!”
May 18th, 2010In 2007, Gavin Heaton and Drew Mclellan kicked off the idea to tap their network of fellow marketers around the world and write a collaborative book on the challenges and opportunities of marketing in a highly connected world. I contributed a chapter to the first two books, and now we’re proud to launch “Age of [...]
Age of Conversation 2 – The Rising Water Level of B2B Marketing
November 2nd, 2008Where we had 100 people collaborating on the first book, “The Age of Conversation”, the sequel, “The Age of Conversation – Why don’t they get it?” involved 237 people from around the world. My contribution this time around is called: “The rising water level of B2B Marketing”, looking at how B2B marketers will have to [...]
“The Age of Conversation” mark II: Why don’t people get it?
April 7th, 2008Writing a book with 103 people from all over the world is a pretty interesting thing to do. That was “The Age of Conversation” and I enjoyed participating last year with my contributing chapter, “The voice of the CEO”. Drew and Gavin (who had the idea, edited and co-authored the book) put an enormous amount [...]
Friends? Don’t expect them online
September 25th, 2007Connecting online with like-minded people (both professionally and personally) has changed peoples’ business and private lives and I don’t think we’ve seen anything yet. Whether it is through online collaborations (such as “The Age of Conversation“) or through applications like LinkedIn and Facebook. But are they friendships? Lewis Green doesn’t think so. He writes: “Virtual [...]
The problem with Australian media
July 27th, 2007Thanks to Gavin Heaton of ServantofChaos (a top 25 global marketing blog) for the inspiration to this post. We’re a small country when it comes to media; traditional Australian media is owned by (less than) a handful of companies, and as a result, a relatively small group of people influence opinion and provide the “expert [...]
The Age of Conversation – 103 collaborators write one book
July 16th, 2007Today is the big day; the launch of “The Age of Conversation”, tonight at 9pm. It’s a book I have contributed to as one of 103 marketers around the world, with an article named “The Voice of the CEO”, focusing on the CEO blog, the opportunities and the challenges. I’m curious to see where it [...]
