Archive for the 'Advertising' Category
In B2B, online is still just one cog in the wheel
February 27th, 2006According to a recent Australian study, “The Australian online advertising market grew nearly 50% in 2005 with $605m in revenues and this is expected to increase significantly to more than $1.5bn by 2009.”
Frost & Sullivan also predicts that Australian online advertising revenues will exceed magazine advertising (which accounts for around 7% or $700m of the […]
Turning Customers Into Evangelists
January 30th, 2006Going to Florida for a seminar is not really on the books yet, but after having read a fair few articles on the Word of Mouth Associations website it would have been nice.
Although the article itself is not revolutionary, it does focus the attention on something that I think is so often forgotten; turning customers […]
Are we really more critical, and cynical as customer?
January 24th, 2006There is a lot of argument online about the growing sophistication of customers, and how that impacts the way we should be marketing to them.
I just wonder how pervasive, and what evidence actually exists for this argument?
It’s a very logical argument to say that because we are marketed to so heavily we have turned off […]
Campaigns versus impulse
October 28th, 2005Campaigns versus impulse – get mileage out of your marketing activities.
It is very easy to fall into the “opportunity trap”, i.e. spending your marketing dollars on whatever opportunity looks great at the time it is being offered to you. Don’t. You wouldn’t (hopefully) spend your money like that in any other business area. Creating […]
White Papers - 38.5% say they pay more attention to white paper offers than…
October 25th, 2005According to Marketing Sherpa (a leading marketing e-zine) white papers are still by far the preferred communication over any other b2b ad. It makes sense, as consumers are filtering out more and more advertising and look for added value in communications.
“How to Use eBook Offers to Stand Out in a Sea of White Papers.”
As of […]
The business case for RSS marketing
October 18th, 2005If you are interested in Internet and email marketing, have a read. - A concise summing up of the challenges in email marketing, as well as a really useful explanation of where things are going. Even if you are not a tech person, you’ll find this whitepaper a really clear outline of the problems internet […]
“Marketing to IT professionals” in b2b Magazine
October 12th, 2005“Marketing to IT professionals” in b2b Magazine - The SMB market for IT is set to grow exponentially, IT buyers can no longer be lumpted together as one big group, there are changes in spending; all and all an interesting read from a good source.Breaking through to IT professionals.
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