Archive for the 'Advertising' Category
Reality check for online advertising?
July 12th, 2006McKinsey Quarterly has conducted research (sign up for free to read the whole article) that indicates that demand for digital advertising will soon outstrip supply. Result? Higher prices.
On video ads: “Short-term mismatches between supply and demand appear greatest for the
video ads that interrupt or precede online content, such as news clips.” McKinsey expects the demand […]
More on elevator pitches
June 7th, 2006Will Swayne has a good question/comment regarding my earlier post (April 21) on elevator pitches:
“Hi David - A lot of people I talk to are keen to come up with a great “elevator speech”. I like the idea too but it’s very hard to come up with one that works without sounding too […]
How is technology changing marketing?
May 16th, 2006- How we manage our relationships
- How we communicate with our customers, partners and prospects
- How we develop new ideas for products and services
- How our customers look for us
- How we look for our customers
- How we monitor our competitors
- How we monitor customer satisfaction
- How we source our products
- How we sell to […]
Advertising money can’t buy; unplanned and very effective
May 10th, 2006Melbourne, Australia is arguably the most sports mad city in the world.
Australia also has it’s own code of football, Australian Rules, better known as “Aussie rules” football. I won’t go into detail about the game (just follow the link if you’re interested.)
As with most sports, many people have a particular commentator they love; maybe because […]
Why advertising agencies don’t advertise
May 4th, 2006Re:Focus: Why Don’t Ad Agencies Advertise?
I love this; it really is a good question. Seth Godin highlighted this article from April 17, 2006 issue of BrandWeek written by SinekPartners CEO, Simon Sinek.
So why don’t they advertise? The article notes that advertising agencies find PR much more effective than simply advertising. Why don’t they practice what […]
Advertising is dead…or is it?
April 27th, 2006I read Seth Godin’s blog and her referred to this story of “How KitKat became number 1″. It describes how KitKat, through a very patient and subtle promotion got their product go from an un-cool brand to a best seller with the kids.
There are three things that I think anyone can learn from this, no […]
Brand schmand? Does it really matter in B2B?
April 12th, 2006Our customers almost exclusively deal business to business. The reason we focus on this specific segment is because they tend to have limited in-house marketing resources, so we can fill a gap in a flexible format. As a rule, B2B companies in the SME space have a management team consisting of a CEO/Business owner as […]
It may not be a great business tool yet, but…
April 6th, 2006When you see stats like this every marketer should pay attention:
These figures show the growth of blogging sites, and it’s phenomenal. I am interested to see how the local aspect of blogging will take shape, especially from a business perspective. Because let’s face it, for a business in Melbourne Australia there is not a lot […]
Word of Mouth - Democratising Marketing
April 1st, 2006I read this post from a Kerry Stranman, a contributor to the Word Of Mouth Marketing Organization (WOMMA) about Democratizing Marketing…that title put me off a bit (it has that “advertising agency” flavour to it), but the gist is interesting; marketers are losing control over “the message” they wish to deliver because customers can now […]
The great confusion about “digital media”
March 26th, 2006I’m currently talking to someone whom I believe can offer a very complementary service to ours, and the discussions around getting this off the ground reveal how big a gap there is between the leaders in online marketing and the rest.
This fellow has been working for one of the leading publishers in Australia in the […]
