Archive for the 'Advertising' Category
“Do Not Call” register in Australia - another nail in the coffin for interruption marketing
May 8th, 2007Australia has just introduced it’s “do not call” register and the sigh of relief around Australian dining tables is audible. There are plenty of companies who have telemarketing as their only or main form of promotional/sales activity; it is direct, it is measurable and relatively easy to implement.
I wonder what they will do next. Will […]
Advertising agencies are not the real problem
March 27th, 2007I like High Mcleod’s thoughts on marketing. He’s insightful and by all accounts walks the walk as well as talking the talk with regard to leading edge marketing. In his post “advertising 2.0 doesn’t exist” he has (among other things) a good crack at ad agencies, their relevancy and their role.
But is the problem really […]
On, off, below, above…”line” marketing is dead
March 6th, 2007The old marketing (read advertising) paradigm thinks along lines:
Above the line – broadcast advertising, tv, print etc
Below the line – direct mail, one-to-one marketing, CRM
Online – any internet driven marketing activity or structure
Off-line – any marketing activity that is not using the internet
Its a redundant idea.
Customers see no lines. They don’t care. They are not […]
30 seconds between success and failure
March 2nd, 2007Rands In Repose: A Glimpse and a Hook
On the surface, this post about writing good resumes has little to do with marketing or branding. But it does. A seasoned hiring manager gives us a crisp overview of how he forms his opinion of an applicant in “the first 30 seconds”.
That’s not a lot different […]
Imagine; a world without billboard advertising
December 13th, 2006From the International Herald Tribune:
“SÃO PAULO: Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom.”
Is this the beginning of the end of “interruption marketing”? Will it work? Will it negatively impact their economy?
I hope they push this through; imagine this as […]
How video can work in B2B marketing - HP
December 2nd, 2006Is there any medium more engaging than video?
Eric Kintz from HP writes about how they are using video in their online B2B marketing program with great success:
we recently launched a new online program “Change Artists” (free and requires registration). The program’s central element is a series of webcasts, which feature unscripted discussions pairing CEOs […]
“Marketing” has a brand problem
September 27th, 2006The role of “marketing” is one of those subjects that often raises as many questions as answers. Now if people don’t excactly know what it is that you should be delivering, it is pretty easy to not deliver to a CEO’s expectations.
(I wrote about a related issue, how marketing is rated within an organisation, […]
Maglite LED - Advertising that tells you nothing
September 1st, 2006I read a full page ad in a local magazine on the introduction of a new Maglite LED. It didn’t tell me what LED is. It didn’t tell me why it is better, or what it does different from my current Maglite…It told me nothing of any value.
I’m curious. So I go to the maglite […]
Great ideas in using RSS
August 16th, 2006(source: “The Business Case for RSS”, R Hrastnik)
If you are reading this, it is probably safe to assume that you have a basic understanding of RSS, or at least know what it is.
Since discovering Newsgator and the use of RSS I have been fascinated with the potential applications of RSS for marketing.
One of the things […]
The new war for talent; people who can write
July 27th, 2006In the one corner: customers/prospects (aka people) overloaded with information and communications from an increasing and diverse number of sources. On offer is a few seconds of their attention, then a few more if you can keep them interested.
In the other corner: a fierce competition for these peoples’ time and attention. Capturing it, maintaining it, […]
