Archive for the 'Advertising' Category
30 seconds between success and failure
March 2nd, 2007Rands In Repose: A Glimpse and a Hook
On the surface, this post about writing good resumes has little to do with marketing or branding. But it does. A seasoned hiring manager gives us a crisp overview of how he forms his opinion of an applicant in “the first 30 seconds”.
That’s not a lot different […]
Imagine; a world without billboard advertising
December 13th, 2006From the International Herald Tribune:
“SÃO PAULO: Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom.”
Is this the beginning of the end of “interruption marketing”? Will it work? Will it negatively impact their economy?
I hope they push this through; imagine this as […]
How video can work in B2B marketing - HP
December 2nd, 2006Is there any medium more engaging than video?
Eric Kintz from HP writes about how they are using video in their online B2B marketing program with great success:
we recently launched a new online program “Change Artists” (free and requires registration). The program’s central element is a series of webcasts, which feature unscripted discussions pairing CEOs […]
“Marketing” has a brand problem
September 27th, 2006The role of “marketing” is one of those subjects that often raises as many questions as answers. Now if people don’t excactly know what it is that you should be delivering, it is pretty easy to not deliver to a CEO’s expectations.
(I wrote about a related issue, how marketing is rated within an organisation, […]
Maglite LED - Advertising that tells you nothing
September 1st, 2006I read a full page ad in a local magazine on the introduction of a new Maglite LED. It didn’t tell me what LED is. It didn’t tell me why it is better, or what it does different from my current Maglite…It told me nothing of any value.
I’m curious. So I go to the maglite […]
Great ideas in using RSS
August 16th, 2006(source: “The Business Case for RSS”, R Hrastnik)
If you are reading this, it is probably safe to assume that you have a basic understanding of RSS, or at least know what it is.
Since discovering Newsgator and the use of RSS I have been fascinated with the potential applications of RSS for marketing.
One of the things […]
The new war for talent; people who can write
July 27th, 2006In the one corner: customers/prospects (aka people) overloaded with information and communications from an increasing and diverse number of sources. On offer is a few seconds of their attention, then a few more if you can keep them interested.
In the other corner: a fierce competition for these peoples’ time and attention. Capturing it, maintaining it, […]
Reality check for online advertising?
July 12th, 2006McKinsey Quarterly has conducted research (sign up for free to read the whole article) that indicates that demand for digital advertising will soon outstrip supply. Result? Higher prices.
On video ads: “Short-term mismatches between supply and demand appear greatest for the
video ads that interrupt or precede online content, such as news clips.” McKinsey expects the demand […]
More on elevator pitches
June 7th, 2006Will Swayne has a good question/comment regarding my earlier post (April 21) on elevator pitches:
“Hi David - A lot of people I talk to are keen to come up with a great “elevator speech”. I like the idea too but it’s very hard to come up with one that works without sounding too […]
How is technology changing marketing?
May 16th, 2006- How we manage our relationships
- How we communicate with our customers, partners and prospects
- How we develop new ideas for products and services
- How our customers look for us
- How we look for our customers
- How we monitor our competitors
- How we monitor customer satisfaction
- How we source our products
- How we sell to […]
