Archive for the 'Advertising' Category
Bing vs Google - side by side
February 19th, 2010Here is a great idea: someone created a site that let’s you search one term and brings up Google and Bing side by side. The moment I saw this I realised why I liked Google so much. First, have a look that this:
The information provided by Google on the term Aconex is a summary of […]
“My 6 year old son could have done that”
October 5th, 2009Anyone in marketing dealing with branding has heard that one before. About a logo design. About a tag line.
Most of the time, it is very hard to argue the point. When you look at the final product of a logo design, or when you read a final tag line, it is probably really simple. Doesn’t […]
Brand Australia - trying to be all things to all people
August 26th, 2009$20 Million. That’s what’s up for grabs to design the next “branding” campaign for Australia. The trade minister, Simon Crean told us that it needs to position us as a place to live, a place to invest, a place to study, a place that is more than just natural beauty. (pic by Ernieski)
First this:SIMON CREAN: […]
Gordon Ramsay’s Marketing Nightmare
April 4th, 2008Not sure if you watch Gordon Ramsay’s Kitchen Nightmare, (or if it is broadcast in your part of the world) but I’m a little hooked. There is plenty not to like about the show, in particular his tendency to humiliate people to get a point across. What there is to like is that every episode […]
Time to sound out your advisors - online or on leave?
March 2nd, 2008Overall, marketing and PR agencies and professionals haven’t come to grips with the online world. Media and communications people believe that “online” and “digital” is about technology rather than media and simply haven’t got their nut around it. Why is this important? Because it takes time to learn. Marketing professionals who wait until their clients […]
Riddles or offers?
January 20th, 2008Is this a riddle or an offer? I’m still not sure I’ve worked this out… It’s amazing how many sales you can lose if people don’t understand your offer.
Yes, but how do you prove it works?
November 2nd, 2007Mark Earls believes that marketing “communications” is the wrong focus for marketers and that instead, we should be making sure our client/company does things that are worth writing about. He writes:
“Too often communications seek to simulate and fake the interest that companies, products and services are missing. Or distract from the very obvious lack of […]
In case you forgot what marketing is all about
September 13th, 2007David Armano from Logic+Emotion gives us something to chew on. I love that man’s thinking.
The problem with the latest
September 12th, 2007Most marketers love the latest idea, strategy or tool. Yes, you too I suspect. There is a good reason for it, we are constantly looking for a competitive edge, either for our company or for our clients. Agencies and consultants are hired for their expertise, their ideas and their ability to execute after all.
The problem […]
How good are agency websites?
September 4th, 2007There are two types of businesses that almost exclusively use “Flash” websites: advertising agencies and architects.
Why? Does it work? I.e. do their audience want this? Are these the most effective websites for agencies and architects?
I asked a mate in a digital agency about advertising agency websites and he came back with this:
“Normally it’s to show […]
