Archive for the 'Advertising' Category
Gordon Ramsay’s Marketing Nightmare
April 4th, 2008Not sure if you watch Gordon Ramsay’s Kitchen Nightmare, (or if it is broadcast in your part of the world) but I’m a little hooked. There is plenty not to like about the show, in particular his tendency to humiliate people to get a point across. What there is to like is that every episode […]
Time to sound out your advisors - online or on leave?
March 2nd, 2008Overall, marketing and PR agencies and professionals haven’t come to grips with the online world. Media and communications people believe that “online” and “digital” is about technology rather than media and simply haven’t got their nut around it. Why is this important? Because it takes time to learn. Marketing professionals who wait until their clients […]
Riddles or offers?
January 20th, 2008Is this a riddle or an offer? I’m still not sure I’ve worked this out… It’s amazing how many sales you can lose if people don’t understand your offer.
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Yes, but how do you prove it works?
November 2nd, 2007Mark Earls believes that marketing “communications” is the wrong focus for marketers and that instead, we should be making sure our client/company does things that are worth writing about. He writes:
“Too often communications seek to simulate and fake the interest that companies, products and services are missing. Or distract from the very obvious lack of […]
In case you forgot what marketing is all about
September 13th, 2007David Armano from Logic+Emotion gives us something to chew on. I love that man’s thinking.
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The problem with the latest
September 12th, 2007Most marketers love the latest idea, strategy or tool. Yes, you too I suspect. There is a good reason for it, we are constantly looking for a competitive edge, either for our company or for our clients. Agencies and consultants are hired for their expertise, their ideas and their ability to execute after all.
The problem […]
How good are agency websites?
September 4th, 2007There are two types of businesses that almost exclusively use “Flash” websites: advertising agencies and architects.
Why? Does it work? I.e. do their audience want this? Are these the most effective websites for agencies and architects?
I asked a mate in a digital agency about advertising agency websites and he came back with this:
“Normally it’s to show […]
“Do Not Call” register in Australia - another nail in the coffin for interruption marketing
May 8th, 2007Australia has just introduced it’s “do not call” register and the sigh of relief around Australian dining tables is audible. There are plenty of companies who have telemarketing as their only or main form of promotional/sales activity; it is direct, it is measurable and relatively easy to implement.
I wonder what they will do next. Will […]
Advertising agencies are not the real problem
March 27th, 2007I like High Mcleod’s thoughts on marketing. He’s insightful and by all accounts walks the walk as well as talking the talk with regard to leading edge marketing. In his post “advertising 2.0 doesn’t exist” he has (among other things) a good crack at ad agencies, their relevancy and their role.
But is the problem really […]
On, off, below, above…”line” marketing is dead
March 6th, 2007The old marketing (read advertising) paradigm thinks along lines:
Above the line – broadcast advertising, tv, print etc
Below the line – direct mail, one-to-one marketing, CRM
Online – any internet driven marketing activity or structure
Off-line – any marketing activity that is not using the internet
Its a redundant idea.
Customers see no lines. They don’t care. They are not […]
