Profile
I am a professional marketer and Director of Mokum Marketing, (www.mokummarketing.com)a firm specialising in B2B Marketing.
Born in Amsterdam (hence the name of my business, Mokum, which is its colloquial name for this city) and now a resident of Melbourne, Australia since 1991.
The reason I write this blog is simple; it connects me to people and their thoughts on marketing and branding and stimulates my thinking.
For a marketer, this is a great time to be alive, as it is increasingly challenging for business to differentiate and build relationships in hyper-competitive, rapidly changing market place.
For a professional bio, you can also find me on LinkedIn
