Just published: “Age of Conversation 3 - It’s time to get busy!”
May 18th, 2010In 2007, Gavin Heaton and Drew Mclellan kicked off the idea to tap their network of fellow marketers around the world and write a collaborative book on the challenges and opportunities of marketing in a highly connected world. I contributed a chapter to the first two books, and now we’re proud to launch “Age of Conversation 3 - It’s time to get busy!”
Here is a little from the Amazon editor’s review:
Following the success of the first two editions, Age of Conversation 3: It’s Time to Get Busy! again kick-starts the discussion about how the global marketing landscape is changing. With over 170 of the world’s leading marketers, writers, thinkers and creative innovators contributing chapters, this collaborative work investigates the roles that community, conversation, experimentation, engagement, and collaboration play in shaping the 21st century’s economy of ideas.
As with the first and second edition, what makes this book valuable is that you get a great mix of viewpoints from across the globe on set topics. Some of the contributors are already recognised authors, some may well in the future and some are simply smart people. One thing most if not all have in common is that they are all practitioners; people who are doing stuff.
my chapter is called “Influencing people in B2B Marketing”; buy one copy for yourself, and one for a friend. All the money goes to the Make a Wish foundation.
Here is a list of all the contributors. Check out their blogs; you’re certain to find some great ideas and experiences.
