Archive for January, 2009

Food for thought – differentiating in a commodity market

January 29th, 2009

A quick story about fresh food and little Aussie battlers. In Australia the groceries business is largely controlled by two players, Coles and Woolworths. There are many things wrong with that. For example, you can imagine the negotiating power these guys wield over their suppliers. Or their motivation to give you the best products possible. [...]

Youtube tells you what part of your video people like

January 11th, 2009

I haven’t used Youtube very much, but I suspect I will use video more and more in the future as it will become increasingly popular in B2B marketing. My use to date has been to post little video’s of my kids. I had a bit of fun and dubbed “Dance little lady, dance” by Tina [...]

Social media in B2B – who is reviewing your product?

January 6th, 2009

If there is one thing unique about B2B purchasing, it is the time and resources people devote to evaluating a potential purchase. Now imagine you are launching a new product. A good launch is one of those rare moments when you can get the media’s attention and a good launch will probably play a significant [...]