9Nov/083
“unsubscribe” – when we hit the “off” switch
I just read a blog post by a well respected author making a couple of good points about email marketing and the importance of the subject line and signature.
Good information, but the post was 1,400 words long without sub-headings. So I thought I post a comment, generally supportive but making a point about the importance of being brief in email marketing and effective use of headings.
But I didn't. I unsubscribed. Does that make sense, or was that the right thing to do? Probably not. He made a good point after all and I should have given him the feedback he deserved. Fact is, I don't always do what is logical and right. Nor do our customers.
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November 10th, 2008 - 21:14
Some people see a wall of words and think this must be important so I better read it.
Some people.
Everybody else likes bite size chunks. I’ve done a lot of email stuff. I like to give people what I call a cup of coffee read.
As for telling him – He wouldn’t have listened anyway!
PS: You need to update the blurb under your pic.
November 11th, 2008 - 05:43
I like you’re “cup of coffee read” idea. Like your blog. As the information floodgates open wider, it will only be more relevant to consider these issues when writing. Thanks for the tip on the blurb…
April 18th, 2009 - 13:17
please unsubscribe me for the time being. I will subscribe as soobn as i am able to’ THANKS’