Accident or marketing strategy?
September 6th, 2008Google’s Chrome browser needs more polish - BizTech - Technology - theage.com.au
“The browser was released this week after Google accidentally sent a comic book explaining Chrome’s features to a blogger a day early.”
Really? accidentally? Some online marketing strategist would see “leaking” a release to a blogger as the most effective way to ensure that the rest of the blogosphere would jump on board. Instantly reaching a hard core of “amplifiers” who like nothing more than a scoop. I’m a little surprised that this journalist didn’t consider this scenario to be honest.
By the way, how smart is it to use a comic to explain utterly boring and dry stuff like Multi Process Architecture? How is that for an alternative to a press release and a brochure?
September 7th, 2008 at 7:38 am
I agree … I dont know how “accidental” this really was — but you are right, comics are a great way of jazzing up a dry topic.
September 7th, 2008 at 9:31 am
Absolutely agree - the mere concept of Google accidentally doing anything, with such creative brains sitting around working out how to get press, just makes me grin. And I agree, now that I think about it, most computer-linked instructions should be in cartoon form… to say nothing of how to use a mobile phone these days…
September 7th, 2008 at 3:16 pm
Question therefore: are the print media journos in tune with online PR strategies? This sort of thing didn’t exist a few years ago after all.
September 7th, 2008 at 3:21 pm
I’m really interested in the use of graphics and images in B2B communications. To date, this has been the domain of consumer marketing to a great degree. In B2B it’s graphics tend to be a graph. Or a diagram. Yawn. There are fantastic opportunities to explain concepts using graphics, and with multimedia even more so.
October 6th, 2008 at 5:50 pm
Accident? Google? No way at all. It was a great way to get advance buzz on the web and it worked a treat.