How web 2.0/social media is offering opportunities to B2B marketers
May 19th, 2008I subscribe to few newsletters these days, instead preferring RSS feeds, but the “Modern B2B Marketing” newsletter from Marketo is one that I like. Probably due to the easy lay out and great content. So the e-newsletter is not dead yet.
The discussion about social media/web 2.0 (I wish there was better terminology for this) tends to centre around consumer marketing, so this headline about B2B marketing got my attention.
It features Laura Ramos, Vice President and Principal Analyst at Forrester Research (interviewed by Jon Miller from Marketo) who provides an interesting insight into how changes in the media environment (i.e. the fragmentation of media and the fact that we are all getting overloaded with communications) is starting to make B2B marketers look at other avenues beyond the traditional outbound marketing activities.
Engaging customers and prospects who are activly looking around for solutions to their problems with information and interaction that is relevant and valuable, seems to be a no-brainer. But how many organisations invest in this “pull” activity? With web 2.0/social media still in its infancy (especially in B2B marketing) there is a real opportunity to differentiate for those who take the lead.
Laura also offers specific examples of B2B marketers successfully using Web 2.0 tactics like rich media, blogging, RSS, and social networks. I’m not a great podcast consumer (because I’m impatient and want to scan for the good bits), but this was time well invested. Have a listen to this short, (10 minute?) podcast.
Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results (Podcast)
May 19th, 2008 at 10:56 pm
David — I’m glad you liked the newsletter and the podcast with Laura Ramos. Thanks!
September 18th, 2008 at 1:26 pm
I have books on marketing but most of them speaks about B2C marketing. Your blog is the first blog that i found that talks about B2B marketing on the web. Because i really need help on this matter. Thank you
March 14th, 2010 at 9:41 pm
I have studied business but what tactics i got from your blog really was a gr8 help. Its really sad that you have closed your website but don’t forget to update your blog with recent ideas specially business to business strategies.