20Jan/084
Riddles or offers?
Is this a riddle or an offer? I'm still not sure I've worked this out... It's amazing how many sales you can lose if people don't understand your offer.
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Business of Marketing and Branding Marketing and branding ideas for business marketing
January 22nd, 2008 - 22:50
Sadly the example you show is not a one off. Honestly, who comes up with this stuff?
January 23rd, 2008 - 06:58
You hope it is not anyone associated with marketing…
January 23rd, 2008 - 07:59
You know, I always assumed it was supposed to be confusing. So that people think “60% off the ticketed price” then if they protest (and how many people actually check their dockets anyway?) it can be pointed out and they look silly. Maybe I’m just a cynic?
January 23rd, 2008 - 08:08
You could be on to something here…it hadn’t crossed my mind but then, maybe you are not cynical, maybe I’m a little naive:)