The Brand Gap - must see slideshow

December 17th, 2007

Sometimes other people tell the story so well, you just get out of the way.

Click through to this simple, powerful presentation.

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5 Responses to “The Brand Gap - must see slideshow”

  1. The Best Branding Presentation I’ve Ever Seen « Brett’s Blog Says:
    December 21st, 2007 at 6:38 am

    […] 20, 2007 · No Comments Tip o’ the hat to David for sharing this mind-shaking presentation on branding by Marty ofNeutron, LLC. As David says in his post, sometimes it best to just get out of the way and let “the thing” speak for itself. I’ll only add that this is must-see for anyone who even slightly considers themselves a business person. […]

  2. Ron Strauss Says:
    December 21st, 2007 at 7:50 am

    The book of the same title on which this slide show is based is also terrific. Marty Neumeier moderated a discussion on the AMA’s Brand special interest group, and the discussion and Marty’s comments were very informative and entertaining. If you have a chance to view the slide show or read the book, it’s well worth the time.

  3. David Koopmans Says:
    December 21st, 2007 at 8:00 am

    I was actually looking for the book when I came across the presentation. Ron, is the slide show you refer to different from the one here?

  4. Will Says:
    February 12th, 2008 at 7:06 pm

    Wow - what a great example of a “Manifesto” online. This is the kind of asset that can not only create “buzz” and viral traffic, but also become a key part of the author’s lead gen process. Thanks for posting this. Will

  5. David Koopmans Says:
    February 13th, 2008 at 10:22 am

    Hi Will; the use of simple slide pack presentations using the slideshare site is really interesting for B2B, considering the audience is used to this type of medium. Thanks for stopping by and contributing to the conversation.

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