Boom! Brand reputation damaged.
November 8th, 2007We have less than 4% unemployment in Australia. People are screaming for good technicians. The last two web projects I worked on were almost completely driven by the client’s recruitment needs.
Now imagine you are the company in the search result below. Potential customer or employee searches for your brand. The first entry is a company with the same name, the second is you, and the third is someone telling the whole world not to work for you.
I’m not saying it is fair. I’m not saying it is right. But it is the reality.
If I was in HR, Sales or Marketing for this company, I would make sure that I engaged in that conversation very quickly.
November 18th, 2007 at 4:23 am
It seems so obvious that you have to get in on the conversation, but so many directors and execs are scared to death of it. To engage with the doubters and the naysayers. The reality of it is that they are refusing to deal with reality.
November 18th, 2007 at 6:20 am
Hi Brett, thanks for stopping by.
Yes, I think many are, but I bet that an equal share have never Googled their own company name. It just doesn’t occur to them to look here.