Accenture and AT&T: Delivered.

June 22nd, 2007

NEW YORK, Oct. 3, 2003 A new tag line, “High Performance Delivered,” succeeds the company’s “Innovation Delivered” tag line that was part of the company’s “I am your idea” ad campaign introduced in February 2002.

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December 29, 2005 - “This is the most ambitious and aggressive campaign in the history of either company,” said Wendy Clark, vice president of advertising at AT&T. “What we’re saying is not only do we have a solution, we can deliver it.”

I’m not sure if this was deliberate or not. If it is, I don’t get it.

If it is not, how could something like that happen when you have the resources these companies have?

UPDATE: SYNYGY, “Synygy, an authority on sales performance management, is the largest provider of solutions for
solving problems related to the management of sales compensation plans”

“Performance defined. Results Delivered”