Business of Marketing and Branding Marketing and branding ideas for business marketing

What does this say to you?

To me this says: “Our first concern is our newspaper getting a scoop", where there first concern should be me, the reader. It is not that they ask for photo's, it is that they lead with it, in bold letters.
If this was a tabloid, it’s what you would expect. But The Age’s brand position in Australia is as one of the leading, quality broadsheets.

The reason I am posting about this is because it illustrates something about what subtle messages about a brand can do. Looking from the inside, I doubt that people at The Age view this as a big issue. (If anyone from The Age reads this, correct me if I’m wrong). After all, it’s a competitive world. They’ve got to get results. Everyone else is doing it.

For me, this is where a brand gets damaged. The big, obvious brand clangers get dealt with. It is the small, innocuous messages that don’t get picked up and that can slowly erode a brand position.