Google; brand numero uno and worth $66 Billion
April 29th, 2007Google beats Microsoft, Coke in the brand stakes | CNet
For some, brand is still something esoteric, but there is nothing esoteric about US$66 Billion. That is more than half of its market value of $110 Billion…
I won’t bore you with the way they calculated the $66 Billion, but there are a couple of quotes that bring it home nicely:
- “Google is an absolutely phenomenal brand in the sense that it is very clear what it stands for and it has perceived leadership and innovation,” Peter Walshe, global brands director at Millward Brown Optimor, told Silicon.com.
- David Winer notes: “Now, if you stopped a man or woman in the street and asked what Google means, what would they say? I don’t know, but I suspect they would say “The Internet.”
Simple, but powerful.
May 9th, 2007 at 4:38 am
It’s so telling of where we are as a society that a search engine (and all that implies) is “the brand.”
On Walshe’s quote, I think the key phrase there is “very clear what it stands for.” That’s branding at its most basic (and most effective) level.
May 9th, 2007 at 8:29 am
Brett, thanks for dropping by. It is a remarkable achievement, isn’t it. I guess that the Internet without the ability to filter effectively would be useless, so that’s a pretty significant thing in most people’s life. They have become part of our daily life.
May 29th, 2007 at 9:02 am
[…] He has met more CEO’s than I have, but could it also be that the CEO’s he refers to consider “the marketing process” as a tactical activity? Do they see marketing as advertising, selling and PR rather than building a valuable brand? […]