Good, but not as good as you could be
March 14th, 2007I just watched a short video introduction by my new blogging friend Mike Wagner from Ownyourbrand. Mike talks about how in his experience many business leaders don’t have a clear answer to the question “What is your brand?”.
He then does a nice job outlining why it is important for business leaders to be able to answer that question.
Mike thinks that understanding what your brand is, is important. I do to. So do a whole lot of other marketing and non-marketing types. And yes, there is plenty of experience and science to back up the argument that it is.
However, for every one of us, there are probably 10 people who can’t see the importance or urgency at all. If my experience is anything to go by, they are in particular leaders of successful businesses who are happy with the growth they enjoy. They don’t feel any pain, so they don’t feel a need to change.
I think that Mike’s message will resonate with two types of people:
- people who know their business is in trouble and they need to change, and
- people who know their business is good, but not as good as they could be. Or as they want them to be
Is there another group I’ve missed? Let me know what you think.
March 15th, 2007 at 9:21 am
Hi David,
Thanks for the kind words on my experiment with YouTube and blogging.
Someone once told me I have a perfect face for radio - grin.
You are right about “pain” - people learn and change for two reasons: inspiration and desperation. And desperation seems to work best.
Keep creating,
Mike