Tweaking a website rather than re-building

September 20th, 2006

It wasn’t my idea, but I am happy to promote it. We need people who can “tweak” websites in this world. The idea is that many websites could significantly improve their performance without being re-built from scratch. Small changes to design, layout, content that can improve the websites performance. In the same way cars can be tuned. read the post on it here
Why stop at websites? Why shouldn’t we have a “tweaking” service for other marketing activities?

You have a lead generation program. What if you had someone come in who didn’t want to take the lead generation project over, but who simply tweaked it. Got another 10% performance out of the program.
A sales pitch that has been used for years, got reviewed and tweaked to get another 10% performance.
Tweak an email newsletter (content, layout, call to action) and get another 10% performance.

Have you got some more “tweak” ideas?

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2 Responses to “Tweaking a website rather than re-building”

Calling all professional “tweakers” Says:
November 3rd, 2006 at 7:21 pm
[…] David Koopmans from Mokum Marketing recently wrote a thought provoking post about “professional tweaking” - about not providing the whole service (web design, lead generation etc.), but rather tweaking the leverage points in a particular process to produce greater results. […]
david Says:
November 4th, 2006 at 8:09 pm
Thanks for the follow up, Will. I think this is really something worthwhile if you can find a good way of demonstrating the value and be able to charge for it appropriately. Let me know how you go.