Marketing definitions #2: Seth Godin
August 31st, 2006Seth Godin’s marketing definition from his recent post :marketing morality.
- “Marketing (the use of time and money to create a story and spread it)
If I get you right here Seth, “the story” is everything you do to be remarkable, from your product/service to the customer experience, the price; everything.
“Spreading it” however is what many people see as marketing. I like this one, as long as you know the thinking behind it or it could be mis-interpreted as advertising and promotion.
