Business of Marketing and Branding Marketing and branding ideas for business marketing

Tapping into global marketing expertise

You don't read a lot about it but I believe that Marketingprofs Know-How Exchange is one of those gems of the web.

The system is based on the exchange of points which you can earn by answering questions, or use by posting questions. With around 200,000 members there is a good spread of skills available.

Subjects are organised as follows:

This is how it works: you're stuck with a marketing question, you find the right category and you post a question. Now all you do is wait for the answers to come in. Whenever someone posts an answer you receieve an email notification.(they could really provide this in RSS to, couldn't they?)

You select the answer most appropriate and you award the points you have offered (the points you offer are based on how difficult/urgent you deem your question to be; the more points you offer the more interest you will naturally generate)

I have both contributed and in turn used my points to ask questions and it really is an example of the web at work.

Does anyone else have experience with this?