What podcasting means to marketers
Steve Rubel posted a link to this fantastic online presentation on what podcasting is all about. It seems a bit lazy for me to refer to other blogs like this for my content, but it happens to be something that covers a couple of really current subjects:
- How is the interaction between marketers and their markets changing?
- How can marketers practically use new communications opportunities like podcasting?
This presentation does a good job in explaining both. As a B2B marketer, the format of this presentation in itself is also really interesting. Considering that in B2B virtually all your customers will have a broadband internet connection this type of simple presentation could very easily be done for many businesses.
- How many business owners/ceo's/sales managers struggle to explain their value proposition on paper but are dynamite in person?
- How powerful is it to do a virtual boardroom presentation, using whatever props you like, rather than a flat piece of paper or an html page?
The key will be how well this can be executed at a cost that allows for businesses to have a crack at this. As it is online, measuring the success at least should be relatively easy. It's pretty exciting stuff.
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