Advertising money can’t buy; unplanned and very effective
May 10th, 2006Melbourne, Australia is arguably the most sports mad city in the world.
Australia also has it’s own code of football, Australian Rules, better known as “Aussie rules” football. I won’t go into detail about the game (just follow the link if you’re interested.)
As with most sports, many people have a particular commentator they love; maybe because they know their stuff, maybe because they are funny, maybe a bit of both.
Here in Melbourne a fellow by the name of Rex Hunt (an ex-footballer, ex-cop who is also known for his international fishing show) has a massive local following because of his unique humor infused into his commentary. He also has competitors from other radio stations and he doesn’t mind having a dig at them.
His biggest slur on his competitors is that they are boring, so he calls their team of commentators “The Tobin Brothers” which happens to be a leading brand in the undertaking business…
Imagine, your brand name mentioned in the middle of commentary, to a massive audience without spending a penny. Now that’s advertising money can’t buy.
PS: I recently met the Managing Director, Martin Tobin, and I can tell you that he had a smile on his face when I asked him about this.
